Tag Archives: yukio hatoyama

Japanese Prime Minister’s ’80s Fashion Gaffe Launches Ironic Trend (And It Costs $500!)

How fashion works today: 1) Something hilarious and slightly outlandish goes viral on the internet. 2) We have a few laughs and say, You can’t be serious. 3) Someone decides the style is “edgy” or “ironic” (or worse, doesn’t see the problem to begin with), and it becomes a trend. 4) More horribly dressed people in the world. Someone makes a profit.

That’s what happened with the heinous shirt Japanese Prime Minister Yukio Hatoyama wore not too long ago. We, along with most of the other cyber commentators out there, assumed that Mr. Hatoyama had just gotten dressed in 1984 and never changed his outfit. Someone even said, “Walmart wouldn’t even take it.”

Turns out, the Japanese politico might just be a sneaky style genius … Keep reading »

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