Tag Archives: yoga jeans

How Much Is Too Much When It Comes To Yoga Duds?

I was walking by my local Lucky Jeans boutique today on the Upper West Side of Manhattan, when I spotted this peculiar sign outside: “Free Week of Yoga When You Purchase 2 Tanks for $30.” It’s a bit of a random promotion that kind of reminded me of Michael Moore getting a free gun when he opened a bank account in “Bowling for Columbine.” Then again, while yoga/Lucky Jeans might seem a bit incongruous, it’s kind of a genius idea: Lucky ropes in a new clientele and offers a temporary alternative for the money-sucking yoga clothing industry. Especially here in the Big Apple, where New York magazine recently pointed out that the brand Lululemon has captured the city’s wallets and turned yoga into “a spectator sport” through “must-have” $98 stretchy pants. [NY Mag]

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Would You Wear Yoga Jeans?

I was once in a yoga class where two girls who had never taken a class before didn’t realize they needed special clothes. Watching them attempt a half-pigeon in their jeans was not only painful, but also embarrassing. Now, however, things are different thanks to the invention of yoga jeans, brought to you by Second Clothing. Apparently, the downward dog-friendly pants have been around for a while, but are only just catching on. Keep reading »

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