Bobbi Brown, the world-renowned makeup artist behind Bobbi Brown cosmetics, announced today that she is joining Yahoo as the new editor-in-chief of Yahoo Beauty. In addition to “curat[ing] smart, strong content that will teach women how to be their best self,” she’ll continue her duties as the CCO at Bobbi Brown.
I’m an enormous Bobbi Brown fan, both the brand and the person. I saw her speak on a panel a few years ago and immediately admired how she juggles being the head of her own company and mother. She’s a rad feminist who supports causes I believe in and I really respect the fact that she lives in and raises her kids in suburban New Jersey instead of NYC or LA. And her products are awesome; I’ve got both her concealer and her lipstick in my purse right now.
That being said, I have enormous doubts about the ethics of the head of a beauty company becoming the editor-in-chief of a beauty blog on Yahoo. The role isn’t “advisor.” It’s not even “contributing editor.” It’s editor-in-chief. Please tell me how is this not just a huge commercial for Bobbi Brown’s makeup company? Keep reading »