Being wrinkly makes you interesting? And here we’ve been obsessing about wrinkle creams and anti-aging beauty products, thinking that getting old is a big downer. This ad campaign, called “See The Person, Not The Age,” recently launched in Scotland and aims to fight ageism through wrinkled-up billboards that display slogans like these: “This is proof you can still have wrinkles and do a good job” and “Why don’t you notice people with wrinkles too?”

Could wrinkles ever really be thought of as “beautiful”? Why not? If this prevents just one person from feeling pressured to get Botox, it’s a very good thing. Why do wrinkles have to be so stigmatized anyway? What do you think of this campaign? Progressive? Or did you just wrinkle your nose? [StyleFrizz.com]