Yes, you are seeing this correctly. That is a woman bungee jumping into a sea of cleavage. In fact, lots of London ladies took the plunge. It’s all part of Wonderbra’s campaign to encourage you to buy their new Ultimate Plunge bra — the deepest cleavage bra invented. Because flaunting your cleave can be scary, but not as scary as taking a flying leap off of a crane and into boobs. An image of the model Adriana Cernanova was projected onto London’s Battersea Power Station especially for the occasion. i don’t know about you, but the “cutesy-ness” of this little stunt doesn’t change my mind in the slightest about bungee jumping. Nor does it motivate me to purchase this bra. I was never scared of my cleavage in the first place. I don’t have any. [Daily Mail UK]
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Boobies in 3D. How could bra manufacturers have not thought of this earlier? It seems unreal, but Wonderbra just introduced their first 3D breasts billboard in London. Onlookers require 3DD (get it?) glasses to fully enjoy the Full Effect Wonderbra, which claims to boost your girls up another two cup sizes. For us poor souls without the special spectacles, the WonderBra ad is just a slightly blurry image of Brazilian model Sabraine Banando — not that anyone will complain.
Marilyn Monroe’s old underwear is going up for auction this weekend and her bra alone is expected to fetch up to £2,000 (about $3,285). And you thought your bras were expensive! This is no ordinary bra though, of course. In addition to being worn by one of the most famous and arguably sexiest women of all time, it is considered to be a sort of early “Wonderbra” with all sorts of special pockets, cups, straps and ribbons that helped give the illusion that Marilyn was even bustier than she really was. Auctioneer Richard Davie said: “The bra looks very complicated at first glance and it actually has four cups inside it – sort of like an early Wonderbra. There’s an inner cup which it almost hidden, which would support her chest as normal. But then there’s an another larger cup about an inch further out, to give the impression she had a bigger chest.” Keep reading »
If there was ever a time to ditch your Gap Body bras and underwear, it’s now. (Nothing against Gap underthings. They’re supremely comfy, but they lack in the ME-ow! department.) The ever-so-seductive Dita Von Teese has a new collection of vintage-inspired bras and underwear by Wonderbra and they are H-O-T. You want them.
The Grand Dame of Burlesque got it right. The line is a combination of 1950s shapes and 1940s fabrics and includes a mixture of suspenders, thongs, and bras that Von Teese says are so comfortable she wears them regularly. Now, I’m not advocating the suspender get-up for you r9-to-5 gig (unless work happens to be about shedding layers of clothing), but adding a little Von Teese sexy into your life has got to be a pretty cost-effective upgrade, especially in these economically grim times. [Daily Mail U.K.] Keep reading »
Wonderbra is trying to organize the world’s biggest underwear shoot ever, and let me tell you, there is a lot of competition in this category. They’re looking for 1,000 women in London to photograph in their new line of bras. We smell a bigger version of Dove’s Campaign for Real Beauty. At least with so many models, the people will be so small that airbrushing won’t really be a factor. [MarieClaire.co.uk]