This post is cross-posted with permission from the blog A Girl’s Guide To Beer.
Dear Brewers, Brewsters, Marketing People and Art Departments,
I love our industry, I really do. I feel blessed every day to work in, what is undoubtedly, the warmest, most welcoming and fun business in the known cosmos.
But I’ve got a bit of a bone to pick with you… in fact, I’ve got a whole skeleton’s worth … and it’s about the sexist imagery some of you use to promote your beers.
Just in case you haven’t noticed, in the last few days there’s been a bit of a furor about the issue of rape, some bloke called Julian, a mahoosively ill-informed American politician and some loud-mouthed idiot who has remarkably managed to manipulate a whole section of society into voting for him.
I’m not, for a single moment, saying that pump clips or bottle labels incite rape — that would be equally bone-headed — but you only have to look at the enormous backlash such idiotic comments have evoked to see that sexism has no place in modern society. So why do you still indulge in it? Keep reading »