FYI to all pregnant ladies: you can now booze responsibly, sort of. Introducing ArKay, aka “halal whiskey.” ArKay’s website boasts, “this non-alcoholic drink can be considered a soft drink and is suitable for any party occasions.” Alas, whiskey experts have spoken and ArKay doesn’t hold a candle to the real deal. The Scotch Whiskey Association is horrified that the company would even utilize the term “whiskey” in the product’s description and are fighting to keep it out of Europe. The legal affairs director for the SWA even sniffed, ”Such promotion is taking advantage of the high quality reputation of the product that is whiskey, which is a distilled spirit produced from natural ingredients, when it is in fact just a soft drink with artificial flavourings.” (Sheesh, it sounds like he could use a drink!) I can only imagine that ArKay would taste like the watery dregs at the end of a cocktail. But you’ve got to love their tagline: “Don’t drink and drive … unless it’s ArKay!” Pregnant Frisky readers, would you ever drink non-alcoholic whiskey … er, “whiskey”? [Gothamist]
