The Scough, a scarf embedded with the same high-grade germ filters that the military uses to protect against chemical warfare, is the fashionable answer to flu season. Instead of boarding the subway or walking near car exhaust with your face covered by a surgical mask, you can ward off illness in an infinitely more stylish way by sliding the front of the scarf over your mouth and ears to let its special activated-carbon filter work its magic. Scough’s Brooklyn-based founders came up the idea when they began covering their faces with scarves each winter in a doomed attempt to fight off germs and avoid the bizarre look of wearing surgical masks in public. When that didn’t work, they knew it was up to them to design a germophobe-friendly accessory that worked.
Zergnet: Simply Irresistible