American Apparel‘s print ads for their shoes show one going up a woman’s taut, slightly arching butt, as well as a man’s hands pulling up a woman’s dress from behind while they both wear American Apparel shoes. Of course they advertise like this: sex (still) sells. I’m not offended (I think they’re hot!), but I’m not wowed by the company’s uber-creative marketing prowess, either. Ho hum, it’s just a woman’s butt and a shoe! Show us something we haven’t see from you a million times before, Dov Charney. [Styleite] Keep reading »
Romance?! Who wants romance?! Feh! Yuck! Pa-tooey! Bring on scantily-clad strippers in public bathrooms! All men need an ass grinding against their crotch after the appetizer — and not their girlfriend’s, silly, but a stranger. They need fresh poontang constantly! That’s just the way men are.
Axe, you’ve outdone yourself with this Spanish-language ad. The transcript for this train wreck — which aired in Argentina, a country that apparently has a holiday called Boyfriend’s Day — after the jump. Keep reading »
One of the things that comes up in a gender studies class is the concept of the “male gaze.” Generally speaking, it’s the idea that men have a particular and at-times oppressive way of envisioning women (innocent, helpless, submissive, dumb, etc.) which is reflected through the media. The excellent blog Sociological Images hazards a guess that this Olympus camera ad, which appeared in an Australian graphic design magazine, is the very definition of the male gaze. But it’s not the pictures of the attractive women in different colors/tones that are the problem — it’s the caption, which reads “Never get bored of how your girlfriend looks again.” Personally, I think the ad is clever, not especially sexist, although I do understand how it could be read as privileging men to control womens’ appearances. What do Frisky readers think? [Sociological Images] Keep reading »
“Look good in all that you do” is not a slogan you expect to see next to a woman with a nasty-looking black eye. Then again, no one denies the Fluid hair salon in Edmonton, Alberta, was not trying to shock. The ad depicts a woman with a funky hairdo and a black eye sitting on a couch, while an attractive man in a suit stands behind her holding a diamond necklace. For myself and many others, the ad suggests domestic violence — gratuitous domestic violence, actually, because it’s an ad for a freakin’ hair salon.
Insinuating domestic violence is perfectly within Fluid’s rights, of course, and as to be expected, the salon owner is getting huffy about free speech. Keep reading »
Men aren’t usually in commercials for period products. But this spoof ad — which Proctor & Gamble denied via Twitter is affiliated with Always — has lots of them. Men in bright red lipstick, men in bustiers, men with beehive hairdos that would put Amy Winehouse to shame. The spoof stars drag queens and lots of ‘em; each one is boo-hooing like a three-year-old girl because he’s got man parts down south. “There are some people who would just love to have a period,” the subtitling reads. “Let alone a happy one.” I, a person not usually known for her love of advertisements, think the commercial is actually pretty revolutionary. I mean, drag queens? In a commercial? And it’s not the Super Bowl and they’re not being mocked?
Other bloggers did not quite agree with me, calling the commercial “transphobic.” Keep reading »
You know what’s so confusing and hard? Driving. All those signs! And lights! And potholes! And other cars you have to avoid crashing into! How do you ever wrap your pretty little head around it?
Boy, this Goodyear Polyglass commercial about “when a woman’s at the wheel” is a gem. [BuzzFeed] Keep reading »
We’ve all done things we aren’t proud of when we needed to earn some extra scratch: this is Lindsay Lohan
‘s moment right here. While she was under house arrest, LiLo filmed a bizarro commercial for Air New Zealand called “On The Skycouch With Rico” which shows her chilling with a creepy puppet (what is
that?) and being given some jewelry. Rico jokes, “Don’t worry, it’s all paid for” — a reference, of course, to the allegations that she stole a necklace.
I’m glad Lindsay is laughing throughout this commercial because it is a hot D-list mess. I mean, puppets? Really, Lindsay? Someone cast this woman in a movie soon, please? This is getting embarrassing. [TMZ] Keep reading »
Pink beer is the latest product to be feminized for the fairer sex. Molson Coors, a brewery, is pink-ifying a lager called Animée to be less “masculine” with “clear filtered, crisp rosé and zesty lemon flavors,” according to the UK’s Independent.
Pink beer … sounds like wine. It sounds like champagne, actually. And pink champagne is already a thing. Ergo, pink beer is not something that needs to happen, except in La La La Marketing Land where advertisers think anything “pink” appeals to pretty, pretty princesses women. Newsflash, beer advertisers: maybe if every single one of your commercials wasn’t about T&A your products would appeal to us more! Keep reading »
Of course HBC is wearing cute, tiny crap on her head for Marc Jacobs Fall/Winter 2011 campaign, shot by Juergen Teller. Really, would we expect anything less from her? [Celebitchy] Keep reading »
Anyone can make a beer ad: boobs, butts, more boobs, and an ice cold brewski. Don Draper, we have a winner! It turns out that monkey advertising is very similar to that of their two-legged ancestors: sex sells. According to New Scientist, researchers will soon study the effect of ads on monkey behavior modification. Laurie Santos, the Yale University primatologist, and Keith Olwell and Elizabeth Kiehner, two New York ad execs, plan to advertise a tasty treat to brown capuchin monkeys who live in captivity. (They will probably use JELLO.) One treat will be advertised on “billboards” inside the monkeys’ enclosure and the other won’t be; when the capuchins are presented with the desserts, the researchers want to see if the advertising had any effect. But just how does one market JELLO to monkeys? Keep reading »