Posts tagged "weird ads"

Today’s Lady News: Belvedere Vodka’s Rapey New Ad

Belvedere Vodka tweeted an ad recently where a man pulls an open-mouthed woman down onto his lap with the headline, “Unlike some people, Belvedere always goes down smoothly.” The company tweeted later that they were sorry “if any of our fans were offended,” although not for the actual creepy ad. The ad appears to…

Jessica Wakeman / March 23, 2012

PETA Promises Veganism Will Make You “A Tantric Porn Star”

People for the Ethical Treatment of Animals’ ad campaigns are usually an 11 on the eyeroll scale, only a point behind Axe Body Spray. Their latest ad features a woman whose body is all covered up for once, but she’s wearing a neck brace because her little boyfriend from “Portlandia” “went vegan and knocked the…

Jessica Wakeman / February 15, 2012

A Scrotum Itch Commercial Worth Watching, Even For The Scrotum-Less

I have no business watching a scrotum itch commercial, much less one in Japanese. But I don’t regret the minutes of my life I’ll never get back after watching this on repeat. There’s itching. There’s singing. There’s dancing (sort of). Why can’t Vagisil commercials be this funny? (I mean, outside of “Saturday Night Live.”) [Copyranter]…

Jessica Wakeman / January 24, 2012

Beyoncé’s Album Promo Photos Are Unrecognizable

The rampant white-washing of models, actresses, and musicians of color is not a new concept. Freida Pinto, Rihanna, and Aishwarya Rai have all previously fallen victim to white-washing on magazine covers and in promotional images. Beyoncé’s skin was lightened dramatically in a 2008 cosmetics ad by L’Oreal, where she is the spokesperson. These incidents ca…

Rachel Krause / January 18, 2012

Libra Tampon Ad Called Transphobic For Implying “Real Women” Have Periods

When pop culture depicts transgender people, they usually do it in such a facepalm way that I wonder why anyone bothers anymore. The latest what-were-you-thinking? comes courtesy of Libra tampons in New Zealand, which aired a commercial that implies trans folks who dress as women are not “real women.” The commercial shows an ostensibly “real” woma…

Jessica Wakeman / January 3, 2012

Does This Equinox Ad Offend You?

I’m on the fence about this ad for Equinox, an upscale gym with locations in Los Angeles, New York City, and elsewhere. On the one hand,  I’m not keen on the juxtaposition within advertisement — that the woman herself is a “joy ride” (despite the fact she is freezing in that outfit) or that riding…

Jessica Wakeman / December 20, 2011

Bro-Tastic GoDaddy Commercial Might Actually Air During Super Bowl This Year

For the first time in eight years, the network hosting the Super Bowl has actually accepted the preliminary script for’s bro-tastic commercial pitches. Six racy “Internet only” commercials later — including one rejected commercial with a “beaver” entrendre — I’m still trying to align my neck after all of that strategic screen blocking. GoDaddy certainly…

Stefanie Blejec / December 9, 2011

Condom Company Scares Guys Into Wrapping It Up Via Facebook

Of all the good reasons to wrap it up, not bringing a bundle of joy into the world who you are ill-prepared to care for is a big one. A Brazilian ad agency took this idea to the extreme by Facebook friending young men with a profile of their fake “baby” with their name followed…

Jessica Wakeman / November 29, 2011

What Ad Agencies Created When Asked To “Rebrand Girls”

It’s a sad but true fact that in some parts of the world, especially China, baby boys are favored over baby girls. In fact, boys are so strongly favored in some rural areas of China that girls are aborted after their gender is known and as a result there’s a drastic imbalance in the population.

Jessica Wakeman / November 29, 2011

American Apparel Advertises Shoes With A Foot Up The Butt

American Apparel’s print ads for their shoes show one going up a woman’s taut, slightly arching butt, as well as a man’s hands pulling up a woman’s dress from behind while they both wear American Apparel shoes. Of course they advertise like this: sex (still) sells. I’m not offended (I think they’re hot!), but I’m…

Jessica Wakeman / November 10, 2011

Men Love A Good Striptease In A Public Bathroom, Says Axe

Romance?! Who wants romance?! Feh! Yuck! Pa-tooey! Bring on scantily-clad strippers in public bathrooms! All men need an ass grinding against their crotch after the appetizer — and not their girlfriend’s, silly, but a stranger. They need fresh poontang constantly! That’s just the way men are. 

Axe, you’ve outdone yourself with this Spanish-language…

Jessica Wakeman / November 2, 2011

Is This Olympus Camera Ad Sexist?

One of the things that comes up in a gender studies class is the concept of the “male gaze.” Generally speaking, it’s the idea that men have a particular and at-times oppressive way of envisioning women (innocent, helpless, submissive, dumb, etc.) which is reflected through the media. The excellent blog Sociological Images hazards a gue…

Jessica Wakeman / September 15, 2011

Hair Salon Defends Domestic Violence-y Ad

“Look good in all that you do” is not a slogan you expect to see next to a woman with a nasty-looking black eye. Then again, no one denies the Fluid hair salon in Edmonton, Alberta, was not trying to shock. The ad depicts a woman with a funky hairdo and a black eye sitting…

Jessica Wakeman / September 1, 2011

Is This Spoof Always Ad With Drag Queens Transphobic — Or Revolutionary?

Men aren’t usually in commercials for period products. But this spoof ad — which Proctor & Gamble denied via Twitter is affiliated with Always — has lots of them. Men in bright red lipstick, men in bustiers, men with beehive hairdos that would put Amy Winehouse to shame. The spoof stars drag quee…

Jessica Wakeman / August 12, 2011

“When A Woman’s At The Wheel” = The Most Sexist Car Commercial Ever!

You know what’s so confusing and hard? Driving. All those signs! And lights! And potholes! And other cars you have to avoid crashing into! How do you ever wrap your pretty little head around it?

Boy, this Goodyear Polyglass commercial about “when a woman’s at the wheel” is a gem. [BuzzFeed]…

Jessica Wakeman / August 11, 2011

Lindsay Lohan Pays The Bills With Bizarro Puppet Commercial

We’ve all done things we aren’t proud of when we needed to earn some extra scratch: this is Lindsay Lohan’s moment right here. While she was under house arrest, LiLo filmed a bizarro commercial for Air New Zealand called “On The Skycouch With Rico” which shows her chilling with a creepy puppet (what is

Jessica Wakeman / August 1, 2011

Pink Beer: New Favorite Of Girly-Girl Drunks Everywhere?

Pink beer is the latest product to be feminized for the fairer sex. Molson Coors, a brewery, is pink-ifying a lager called Animée to be less “masculine” with “clear filtered, crisp rosé and zesty lemon flavors,” according to the UK’s Independent.

Pink beer … sounds like wine. It sounds like champagne, actually. And…

Jessica Wakeman / July 27, 2011

Helena Bonham Carter’s Marc Jacobs Ad Is Just As Crazy As We’d Hoped

Of course HBC is wearing cute, tiny crap on her head for Marc Jacobs Fall/Winter 2011 campaign, shot by Juergen Teller. Really, would we expect anything less from her? [Celebitchy]…

Jessica Wakeman / July 17, 2011

Monkey Behavior Advertising, Just Like Human Beer Advertising, Appeals To A Male’s Penis

Anyone can make a beer ad: boobs, butts, more boobs, and an ice cold brewski. Don Draper, we have a winner! It turns out that monkey advertising is very similar to that of their two-legged ancestors: sex sells. According to New Scientist, researchers will soon study the effect of ads on monkey behavior modification. Laurie…

Jessica Wakeman / June 28, 2011

Bud Light Lime’s Softcore UFC Ring Girl Ad: Innuendo With A Slice Of Lime


Oh, beer advertisements. What would I blog about without you? Bud Light Lime’s UFC sponsorship seamlessly blends panty-clad “ring girl” Arianny Celeste with “Bud Light” stamped on her ass (klassy!), lime slices gingerly covering her lady bits, and ultimate fighting/sexual innuendo like “I like a guy that can go more than one…

Jessica Wakeman / June 16, 2011