Who knew New Jersey-ians were so touchy? Dove has apologized for a prospective billboard for their new NutritionMoisture deodorant that ruffled feathers (er, clanged gold chains?) in the Garden State. “Dear New Jersey,” it read, “when people call you the ‘Armpit Of America,’ take it as a compliment. Sincerely, Dove.” The delicate sensibilities of people who elected Chris Christie bristled and Dove now says it won’t post the billboard at all. Arguably it doesn’t even need to post it at all, now that it successfully created a stupid controversy for free publicity.
Furthermore, on the matter of New Jersey smells: I lived there for a year-and-a-half and have zero complaints about smells. In my opinion, Washington, D.C., which is built on a swamp, and the perimeter of New York City’s Central Park, which is speckled with horse poop, smells much worse. Now, fight amongst yourselves about it in the comments. [Gothamist via MyFoxNY]
Is there a word in the English language to describe when advertising is so delightful you don’t even mind that it’s advertising? Because that’s the word I need for this Poopy Cat commercial, a Dutch subscription service for disposable cat litter boxes. (Um, brilliant, if environmentally unfriendly, idea, right?) Introducing the Poopy Cat Dolls, a sassy group of singing pussycats that put Nicole Scherzinger to shame. The Poopy Cat Dolls should sing in all kitty litter commercials, and cat food commercials, and heck, just replace the Pussycat Dolls entirely. Rrrrow! [Laughing Squid]
The idea behind TrueCar.com is to provide people with a benchmark for how much they should be paying for a car so that when they go to a dealership, they can be somewhat knowledgeable when they bargain. I actually think it’s a great idea and I would totally use it if I hadn’t seen their commercial first. The commercial shows only women talking about how they just get so nervous at car dealerships all by themselves without a man by their sides. One woman even exclaims that she can go to the dealership without a “dude” now that she has TrueCar! Would it have been so hard to throw in one man talking about how helpful TrueCar is? Couldn’t the woman have been happy she could go confidently to the dealership without “someone who knows a lot about cars” instead of a “dude”? Keep reading »
Maybe I’m just a sexist pig, but I fail to get a boner for this allegedly sexist Equinox billboard in Bethesda, Maryland, that has a group of mothers petitioning for its removal. The billboard depicts an attractive young woman, fully clothed in a dress and heels, crawling on a pool table while she shoots a ball with a cue; the tag line, “Dexterity,” is obviously a reference to the fact that she’s bent over in what is both a billiards and doggie style position. The image was photographed by Terry Richardson, known for both his provocative photos and for being a perv with the women he shoots.
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In Russia, you don’t have period, period has YOU! In all seriousness, this Russian Tampax commercial (very graphic, by the way, so if you’re squeamish, skip), shows the imagined terror of mixing periods and open water swimming. Any truth to the notion that periods attract sharks? According to Vancouver Aquarium spokesperson Ann Dreoloni, “Honestly, I think the jury is still out on this question. According to what I have read so far, there are people who believe the chance of a shark attack is greater while menstruating … and others who think this has absolutely no impact on shark attacks at all.” And shark behavior expert Ralph S. Collier says, adorably uncomfortably, “If it’s a young lady for whom it’s that time of the month, it’s better to be safe than sorry. Better to wait till everything is back to normal to go into the ocean.” Ha! Normal. How antiquated. In any case, two shark experts is enough to convince me — I’m staying on the shore when sharks are in the water. [LiveLeak]