Who knew New Jersey-ians were so touchy? Dove has apologized for a prospective billboard for their new NutritionMoisture deodorant that ruffled feathers (er, clanged gold chains?) in the Garden State. “Dear New Jersey,” it read, “when people call you the ‘Armpit Of America,’ take it as a compliment. Sincerely, Dove.” The delicate sensibilities of people who elected Chris Christie bristled and Dove now says it won’t post the billboard at all. Arguably it doesn’t even need to post it at all, now that it successfully created a stupid controversy for free publicity.
Furthermore, on the matter of New Jersey smells: I lived there for a year-and-a-half and have zero complaints about smells. In my opinion, Washington, D.C., which is built on a swamp, and the perimeter of New York City’s Central Park, which is speckled with horse poop, smells much worse. Now, fight amongst yourselves about it in the comments. [Gothamist via MyFoxNY]
Is there a word in the English language to describe when advertising is so delightful you don’t even mind that it’s advertising? Because that’s the word I need for this Poopy Cat commercial, a Dutch subscription service for disposable cat litter boxes. (Um, brilliant, if environmentally unfriendly, idea, right?) Introducing the Poopy Cat Dolls, a sassy group of singing pussycats that put Nicole Scherzinger to shame. The Poopy Cat Dolls should sing in all kitty litter commercials, and cat food commercials, and heck, just replace the Pussycat Dolls entirely. Rrrrow! [Laughing Squid]
The idea behind TrueCar.com is to provide people with a benchmark for how much they should be paying for a car so that when they go to a dealership, they can be somewhat knowledgeable when they bargain. I actually think it’s a great idea and I would totally use it if I hadn’t seen their commercial first. The commercial shows only women talking about how they just get so nervous at car dealerships all by themselves without a man by their sides. One woman even exclaims that she can go to the dealership without a “dude” now that she has TrueCar! Would it have been so hard to throw in one man talking about how helpful TrueCar is? Couldn’t the woman have been happy she could go confidently to the dealership without “someone who knows a lot about cars” instead of a “dude”? Keep reading »
Maybe I’m just a sexist pig, but I fail to get a boner for this allegedly sexist Equinox billboard in Bethesda, Maryland, that has a group of mothers petitioning for its removal. The billboard depicts an attractive young woman, fully clothed in a dress and heels, crawling on a pool table while she shoots a ball with a cue; the tag line, “Dexterity,” is obviously a reference to the fact that she’s bent over in what is both a billiards and doggie style position. The image was photographed by Terry Richardson, known for both his provocative photos and for being a perv with the women he shoots.
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In Russia, you don’t have period, period has YOU! In all seriousness, this Russian Tampax commercial (very graphic, by the way, so if you’re squeamish, skip), shows the imagined terror of mixing periods and open water swimming. Any truth to the notion that periods attract sharks? According to Vancouver Aquarium spokesperson Ann Dreoloni, “Honestly, I think the jury is still out on this question. According to what I have read so far, there are people who believe the chance of a shark attack is greater while menstruating … and others who think this has absolutely no impact on shark attacks at all.” And shark behavior expert Ralph S. Collier says, adorably uncomfortably, “If it’s a young lady for whom it’s that time of the month, it’s better to be safe than sorry. Better to wait till everything is back to normal to go into the ocean.” Ha! Normal. How antiquated. In any case, two shark experts is enough to convince me — I’m staying on the shore when sharks are in the water. [LiveLeak]
Charmin toilet paper ads usually include cute bears experiencing mishaps with toilet paper and eventually figuring out that Charmin is the best! This ad is a little bit different in that it is a butt. Literally, it is just a butt. A butt really close up so that the fold between pages looks like the ass crack. I guess the idea here is that if you use Charmin, your butt will be so clean that somebody could get that close? Honestly, I prefer the antics of the bears. [Buzzfeed]
It’s an advertising scheme Don Draper surely thought about but could never have voiced in the 1960s: paying young women to wear advertisements … on their thighs.
A Japanese marketing firm is paying women ages 18 and over $121 a day to wear temporary tattoo-like stickers carrying advertisements, Business Insider explains, in the space between the hem of a short shirt and a kneesock is called “zettai ryouiki” in Japanese. Thigh-vertising isn’t just about getting eyeballs on the street (although, that too): the young women who are hired for thigh-vertising must prove their popularity on social networks and post pictures of their advertised thighs online, posing in at least two locations. Keep reading »
Yes, men cleaning. Who’d've thunk, right?! Just a T-shirt, Swiffer? Not a Boy Scout badge? Or the Nobel Prize, perhaps? I mean, men cleaning is obviously such a rare and uncommon practice that you think guys deserve a T-shirt bragging “Caution: Men Being Awesome” for wiping a Swiffer across the floor. (Which, as someone who also does not like to clean, I don’t think we can justifiably call “cleaning.”) It’s all part of the world’s dopiest Facebook contest called “Man Up, Clean Up” for men who are “clean, dirty, skilled or clueless” to go to Swiffer’s page and share stories of why it is “worth it” to help with household cleanups. More blowjobs? Not getting roaches? THE POSSIBILITIES ARE ENDLESS. And just think, when you win that T-shirt, you’ll have something to use as a rag. [BusinessWire]
Oh, Europeans. Here’s a new commercial from Hyundai Netherlands for their Sante Fe vehicle. The ad is creepily called “Upskirt” and definitely pushes the boundaries of what you can do to sell cars here in the United States. The premise is about as unoriginal as any other car commercial: sexy ladies swooning over a new car. But in this ad, it’s an ice cream-meltingly hot day, the ladies are sexily dampened with sweat and not wearing a bra under an opaque blouse (because we do that — right, ladies?). Sex sells here too, but it’s oftentimes sold in innuendo or pun form. Hyundai Netherlands, however, goes whole (horny) hog with gratuitous hard nipples and a blowing-in-the-wind upskirt panties shot. Keep reading »