All British princesses play the cell in their lingerie, obvi. This Chinese ad for “Diana” underwear isn’t peeing on her grave at all. The company, Jealousy International, wants you to “feel the romance of British royalty.” I know I do. Do you? [Daily Mail UK] Keep reading »
We ladies don’t get too much eye candy in TV commercials. The advertising motto “sex sells” seems only to apply to fake breasts selling body spray and beer. But all that is changed by Stayfree’s new series of YouTube commercials, “A Date With …” Three hunks who take off their shirts, three dream dates, three … commercials for maxi pads?
“A Date With Brad” is above and you can check out “A Date With Trevor” and “A Date With Ryan” after the jump. Keep reading »
You called it, Jezebel. The “My butt is big” Nike ad the blogosphere has been buzzing about all week is actually a fake. Jezebel and AdAge.com, an advertising industry blog, checked with Nike and Nike’s agency, who confirmed it’s bootylicious, but it’s not real! Instead, it’s just a canny knock-off of Nike’s actual 2005 “My butt is big” ad campaign. I guess I should have been suspicious that the fake ad spelled the word “embassador” with an “e” instead of the more common spelling with an “a.”
[AdAge.com] Keep reading »
What’s the best way to sell running shoes to women? Nike goes with big butts. (Well, “big” by print advertising standards. You’re not going to see Gabby Sidibe‘s ass in any of these Nike Women ads.) In 2005, the company hawked its lady products with a big juicy booty. Similar to Dove’s Real Beauty campaign, a print advertisement declaring “My butt is big” was pretty groundbreaking at the time. Critics, however, disliked the fact that only a woman’s ass — as opposed to, say, her face — was used in the ad.
Now, five years later, Nike Women is recycling their big butts and, oh joy, the model isn’t just a disembodied bottom. But, personally, I’m not crazy about it. Some of us don’t have an interest in doing “ten thousand lunges” and couldn’t care less about luring “herds of skinny women away from the best deals at clothing sales.” We just rock our big butt for our big butt’s sake!
What do y’all think of Nike Women’s new ad? [Guanabee.com] Keep reading »
Wow, SkinWhite. Symbolism much? Latino pop culture blog Guanabee noticed this ad for SkinWhite skin lightening cream which conveys a message about race via black and white chess pieces: “See, the white queen is reigning over all the black pieces. That’s because the black king took her as his queen. Because she’s white. Get it?”
It’s unknown if this ad is “spec work” or if it actually ran anywhere. But the fact that an ad for a product that helps darker-skinned people bleach their skin — itself disconcerting, as we recently discussed regarding Vaseline’s skin lightening app on Facebook — thought to depict “white wins over black” as a concept is troubling enough. [Guanabee] Keep reading »
When it comes to disposing of waste properly, the anti-littering campaign Keep Britain Tidy knows a dirty mind is a terrible thing to waste. [The Sun UK] Keep reading »
We thought it a bit strange Perrier would hire burlesque star Dita Von Teese as a sexy spokeswoman, but now we get it. Anyone else would make a brisk rinse-off in Perrier just look silly! (This video is pretty tame, but probably NSFW.) [PerrierByDita.com] Keep reading »
Ugh, put this as Exhibit A in your “Objectification of Women” file: a commercial for Russian airline Avianova where sexy stewardesses strip down to bikinis on the tarmac, scrub down an airplane and suggestively drip soap suds all over their boobs. The kitschy scooby-dee-dooby-doo soundtrack is the only thing that doesn’t make me wanna vom. Nudity-free, but probably NSFW, unless your boss is down with soft core porn. [YouTube] Keep reading »
Gillette Mach 3′s highly hirsute elevator reminds me of Parissa wax strip’s hairy backvertising, and that’s not necessarily a good thing. Inside, the elevator doors feature a big ad promoting the Mach 3 razor for the mens, and all the rest of the walls are covered with thick black hair. LIKE ACTUAL HAIR. I mean, I’m sure it’s not real hair, but still, gross. I think the point is that the doors are supposed to be the Mach 3 clean-shaven part, and the rest is not. Anyway, creepy to the max. [NOTCOT.ORG] Keep reading »
Right about now, some brides are in a desperate race to shed pounds before their June weddings. And Slim Fast has come to their rescue with a new ad campaign that features fat bride cake toppers and asks, “Need to lose a little weight before your wedding?” The admittedly clever ads are definitely sexist, but reflect the culture we live in. Grooms don’t worry about their weight as much as their brides are expected to. That’s kind of funny because the only person I know who has tried Slim Fast to shed pounds is a man. He stopped using the product because it caused him to have grossly nauseating gas. And I also remember hearing that Slim Fast could cause anal leakage, so I think any bride would prefer to have a few extra pounds than to offend her guests with her stench and the possibility of a brown stain on her Vera Wang gown.
Check out two more ads after the jump. And let us know your thoughts on the ads. [BridePop] Keep reading »