Tag Archives: weird ads

Does This Equinox Ad Offend You?

Sexist Ads
Not all advertising campaigns are sexist and offensive. Read More »

I’m on the fence about this ad for Equinox, an upscale gym with locations in Los Angeles, New York City, and elsewhere. On the one hand,  I’m not keen on the juxtaposition within advertisement — that the woman herself is a “joy ride” (despite the fact she is freezing in that outfit) or that riding a motorcycle in a bikini would be a joy ride (again, despite the fact she is freezing in that outfit). It’s another unrealistic portrayal of women’s bodies — not the physical body itself, but the unreal suggestion that she’s so “hot” she’s not losing her tuchus to frostbite.

However, I’m not bothered by the fact a woman in an advertisement for a gym is wearing a bikini, or that her face/identity is obscured by her motorcycle helmet. Even though there are other cases of advertising where a woman’s body is used to gratuitously sell a product — many alcohol ads, for instance — I think a gym advertisement is a pretty legit reason.  

What do you think?  Let us know in the comments. Keep reading »

Bro-Tastic GoDaddy Commercial Might Actually Air During Super Bowl This Year

Sexist Ads
Not all advertising campaigns are sexist and offensive. Read More »
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For the first time in eight years, the network hosting the Super Bowl has actually accepted the preliminary script for GoDaddy.com’s bro-tastic commercial pitches. Six racy “Internet only” commercials later — including one rejected commercial with a “beaver” entrendre — I’m still trying to align my neck after all of that strategic screen blocking. GoDaddy certainly isn’t unique in its marketing of sex, especially during the biggest football game of the year. It’s just their total lack of cleverness that normally cushions the hot-girls-performing-exaggerated-sexuality-for-guys message that make them more crude.

Allow me to give you a rundown… Keep reading »

What Ad Agencies Created When Asked To “Rebrand Girls”

It’s a sad but true fact that in some parts of the world, especially China, baby boys are favored over baby girls. In fact, boys are so strongly favored in some rural areas of China that girls are aborted after their gender is known and as a result there’s a drastic imbalance in the population.

But even in countries where baby girls are brought into the nursery, parents can have a hard time when they learn they’re decorating it pink instead of blue.  This has a lot to do with existing sexist prejudices that adversely impact females in society — like lack of access to education and employment — that privilege males and incentivize parents to have boys.

So the magazine Fast Company thought up something completely innovative: it asked a half dozen ad agencies to rebrand girls with mock advertisements. Oh, if sexism were only as simple as bad advertising! The agencies primarily focused on targeting parents — er, consumers — in the U.S. and China and several opted to highlight perceived reasons that girls are better than boys, rather than just appreciating girls for their own sakes. For that reason I’m not sure I like all of these, although all the mock ads are certainly creative.

Take a click through and tell me in the comments what you think! [Fast Company]

American Apparel Advertises Shoes With A Foot Up The Butt

The Pippa Buttlift
Pippa Middleton butt photo
The "Pippa Middleton buttlift" is all the rage. Read More »
american apparel shoes ad photo

American Apparel‘s print ads for their shoes show one going up a woman’s taut, slightly arching butt, as well as a man’s hands pulling up a woman’s dress from behind while they both wear American Apparel shoes. Of course they advertise like this: sex (still) sells. I’m not offended (I think they’re hot!), but I’m not wowed by the company’s uber-creative marketing prowess, either. Ho hum, it’s just a woman’s butt and a shoe! Show us something we haven’t see from you a million times before, Dov Charney. [Styleite] Keep reading »

Men Love A Good Striptease In A Public Bathroom, Says Axe

Why Men Love Strippers
Why men like looking at nearly-naked women. Read More »
Stripers On Film
12 actresses who've played strippers on film. Read More »
Quiz: Stripper Shoes?
Are these designer or stripper shoes? Take the quiz. Read More »
axe strippers ad
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Romance?! Who wants romance?! Feh! Yuck! Pa-tooey! Bring on scantily-clad strippers in public bathrooms! All men need an ass grinding against their crotch after the appetizer — and not their girlfriend’s, silly, but a stranger. They need fresh poontang constantly! That’s just the way men are. 

Axe, you’ve outdone yourself with this Spanish-language ad. The transcript for this train wreck — which aired in Argentina, a country that apparently has a holiday called Boyfriend’s Day — after the jump. Keep reading »

Is This Olympus Camera Ad Sexist?

One of the things that comes up in a gender studies class is the concept of the “male gaze.” Generally speaking, it’s the idea that men have a particular and at-times oppressive way of envisioning women (innocent, helpless, submissive, dumb, etc.) which is reflected through the media. The excellent blog Sociological Images hazards a guess that this Olympus camera ad, which appeared in an Australian graphic design magazine, is the very definition of the male gaze. But it’s not the pictures of the attractive women in different colors/tones that are the problem — it’s the caption, which reads “Never get bored of how your girlfriend looks again.” Personally, I think the ad is clever, not especially sexist, although I do understand how it could be read as privileging men to control womens’ appearances. What do Frisky readers think? [Sociological Images] Keep reading »

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