People for the Ethical Treatment of Animals’ ad campaigns are usually an 11 on the eyeroll scale, only a point behind Axe Body Spray. Their latest ad features a woman whose body is all covered up for once, but she’s wearing a neck brace because her little boyfriend from “Portlandia” “went vegan and knocked the bottom out of” her. And we get a solid eight seconds of the camera lingering on her derriere.
While I don’t doubt that lying on your couch all day eating wings doesn’t make for good lovemaking, this PETA ad perhaps overstates the benefits of boning a vegan. Personally, every meat/dairy-abstaining dude I’ve ever boned was pale, sickly-looking and evangelical about getting me to eat raw cacao. Sexy? Not a chance. While I’m sure there are plenty of vegan/vegetarian dudes who are, heh, animals in the sack, methinks this body brace nonsense is just a tad wishful thinking. [YouTube via Yahoo]
I have no business watching a scrotum itch commercial, much less one in Japanese. But I don’t regret the minutes of my life I’ll never get back after watching this on repeat. There’s itching. There’s singing. There’s dancing (sort of). Why can’t Vagisil commercials be this funny? (I mean, outside of “Saturday Night Live.”) [Copyranter]
The rampant white-washing of models, actresses, and musicians of color is not a new concept. Freida Pinto, Rihanna, and Aishwarya Rai have all previously fallen victim to white-washing on magazine covers and in promotional images. Beyoncé’s skin was lightened dramatically in a 2008 cosmetics ad by L’Oreal, where she is the spokesperson. These incidents can be contributed to digital retouchers and the outlets that choose to release the images … but what about your own album cover and promo ads? The photos accompanying Beyoncé’s most recent release, 4, have stirred up controversy and it’s not a struggle to see why. Beyoncé is a fairly light-skinned black woman and she generally keeps her hair lightened to a shade that’s more caramel than chocolate. But these shots have her looking straight up like Lindsay Lohan with a subtle tan. If you showed me this image on its own and asked me who it was, Beyoncé would be my last guess.
Again, these light-skinned images are promotional ads for Béyonce’s own album, which leads me to believe that she absolutely approved the photos. [NYMag.com]
When pop culture depicts transgender people, they usually do it in such a facepalm way that I wonder why anyone bothers anymore. The latest what-were-you-thinking? comes courtesy of Libra tampons in New Zealand, which aired a commercial that implies trans folks who dress as women are not “real women.” The commercial shows an ostensibly “real” woman standing next to a trans person in the bathroom, who I guess is a drag queen. They both put on their lip gloss and mascara and adjust their boobs in their tight party dress. Then the “real” woman pulls a tampon out of her purse. The drag queen makes a “hmmph!” face and walks away. Keep reading »
I’m on the fence about this ad for Equinox, an upscale gym with locations in Los Angeles, New York City, and elsewhere. On the one hand, I’m not keen on the juxtaposition within advertisement — that the woman herself is a “joy ride” (despite the fact she is freezing in that outfit) or that riding a motorcycle in a bikini would be a joy ride (again, despite the fact she is freezing in that outfit). It’s another unrealistic portrayal of women’s bodies — not the physical body itself, but the unreal suggestion that she’s so “hot” she’s not losing her tuchus to frostbite.
However, I’m not bothered by the fact a woman in an advertisement for a gym is wearing a bikini, or that her face/identity is obscured by her motorcycle helmet. Even though there are other cases of advertising where a woman’s body is used to gratuitously sell a product — many alcohol ads, for instance — I think a gym advertisement is a pretty legit reason.
What do you think? Let us know in the comments. Keep reading »