Today in Awkward Diplomatic Kerfluffles: the entire country of Ukraine is pissed at the entire country of The Netherlands for airing a commercial that implies sexy, sexy Ukrainian women are a bunch of husband-stealing sexpots. The ad was made by a Dutch energy company called NLE and references the Euro 2012 soccer games, which will be hosted by the Ukraine. (On a side note, any other Americans find it utterly impossible to keep Europoeans and their various soccer tournaments straight?!) The ad shows a woman Googling the words “Ukrainian women” and coming up with images of super sexy hot Ukrainian ladies. She then immediately goes and purchases an at-home beer tap, presumably so her husband will stay on his couch and not leave her for some random blonde chick in the Ukraine during a soccer match. Ukraine is now pissy that the commercial will affect tourism during the Euro 2012 games. Keep reading »
I don’t fully understand why these ads are “sexist” or “offensive,” as per the women’s health blog Blisstree. The Brazilian gym Vila Olimpica ads show big, muscular men standing behind women, their ripped arms doing things like opening jars and bottles of wine. But I didn’t read this as “the iddy-bitty-widdle-lady can’t open a jar of olives,” because the female model actually looks rather fit and toned herself. I read it more as a joke: the lady needs gorilla arms to open these relatively easy products, but those kind of muscles are more of a female body builder thing, so there’s a big dude standing behind her doing it.
It’s a obtuse, sure, but I’d say it’s visually clever. What do you think, Frisky readers? Maybe I’m losing my edge? [BlissTree]
On the subject of breastfeeding in public, I’m the most hippie-dippy of the hippy-dippies. Whip those puppies out any place you want, mama!
But one place I’ll agree breastmilk does not belong is this South Korean Oreo cookie ad. (See the full pic after the jump.) Keep reading »
Two weeks ago, Belvedere Vodka tweeted an ad depicting a man pulling a surprised, open-mouthed woman down onto his lap. The headline read: “Unlike some people, Belvedere always goes down smoothly.” Decent people got the skeevies and called the ad out as rapey. Belvedere quickly tweeted that they were sorry “if any of our fans were offended” — but not sorry for the actual creepy ad — and made a donation to the Rape And Incest National Network.
Now, Alicyn Packard, the actress who starred in a comedy sketch from which Belvedere appropriated her image, is suing its parent company Moet Hennesey. Packard’s lawsuit claims emotional distress from appearing in such a reviled ad and claims Belvedere did not have permission to use her image (misappropriation of likeness). The company allegedly ganked her image from a comedy video made by her company, Strickly Viral Productions. “To be affiliated with an ad that’s so offensive to so many has just been horrible,” she told KTLA. Keep reading »
She’s supposed to “get gorgeously dressed in 15 minutes flat,” but not worry about her hair getting wet in the rain. She’s supposed to love a good laugh, but can’t gossip. She’s a big eater, but doesn’t drink white wine. And on, and on, and on. According to this old ad for Bill Blass Perfume, finding your soul mate is just like ordering up a burger … only more obnoxiously specific. [The Hairpin]