It’s an advertising scheme Don Draper surely thought about but could never have voiced in the 1960s: paying young women to wear advertisements … on their thighs.
A Japanese marketing firm is paying women ages 18 and over $121 a day to wear temporary tattoo-like stickers carrying advertisements, Business Insider explains, in the space between the hem of a short shirt and a kneesock is called “zettai ryouiki” in Japanese. Thigh-vertising isn’t just about getting eyeballs on the street (although, that too): the young women who are hired for thigh-vertising must prove their popularity on social networks and post pictures of their advertised thighs online, posing in at least two locations. Keep reading »
Yes, men cleaning. Who’d've thunk, right?! Just a T-shirt, Swiffer? Not a Boy Scout badge? Or the Nobel Prize, perhaps? I mean, men cleaning is obviously such a rare and uncommon practice that you think guys deserve a T-shirt bragging “Caution: Men Being Awesome” for wiping a Swiffer across the floor. (Which, as someone who also does not like to clean, I don’t think we can justifiably call “cleaning.”) It’s all part of the world’s dopiest Facebook contest called “Man Up, Clean Up” for men who are “clean, dirty, skilled or clueless” to go to Swiffer’s page and share stories of why it is “worth it” to help with household cleanups. More blowjobs? Not getting roaches? THE POSSIBILITIES ARE ENDLESS. And just think, when you win that T-shirt, you’ll have something to use as a rag. [BusinessWire]
Oh, Europeans. Here’s a new commercial from Hyundai Netherlands for their Sante Fe vehicle. The ad is creepily called “Upskirt” and definitely pushes the boundaries of what you can do to sell cars here in the United States. The premise is about as unoriginal as any other car commercial: sexy ladies swooning over a new car. But in this ad, it’s an ice cream-meltingly hot day, the ladies are sexily dampened with sweat and not wearing a bra under an opaque blouse (because we do that — right, ladies?). Sex sells here too, but it’s oftentimes sold in innuendo or pun form. Hyundai Netherlands, however, goes whole (horny) hog with gratuitous hard nipples and a blowing-in-the-wind upskirt panties shot. Keep reading »
Axe hits a new low in advertising with this commercial starring a headless pair of boobs on legs, supposedly representing the office crush. Yup, the love interest in this commercial is just a pair of tits. A Cousin Itt-inspired walking head of hair — meant to represent, ha ha, “what girls see first” on a man — pines over the headless boobs throughout the ad only to finally get her at the end. More creepy than funny, I think. If I were a dude, I’d be offended 1) that advertisers think I’ll buy their hair gel because they showed me (silicone? paper mache?) boobies, 2) that men are one-dimensional: Grunt. Grunt. Boobs. Buy hair gel. Boooooobs.
And I’m not just saying that because this commercial thoughtlessly ignores all the ass men out there. Think of the poor, neglected ass men, Axe! [Ad Week]
Today in Awkward Diplomatic Kerfluffles: the entire country of Ukraine is pissed at the entire country of The Netherlands for airing a commercial that implies sexy, sexy Ukrainian women are a bunch of husband-stealing sexpots. The ad was made by a Dutch energy company called NLE and references the Euro 2012 soccer games, which will be hosted by the Ukraine. (On a side note, any other Americans find it utterly impossible to keep Europoeans and their various soccer tournaments straight?!) The ad shows a woman Googling the words “Ukrainian women” and coming up with images of super sexy hot Ukrainian ladies. She then immediately goes and purchases an at-home beer tap, presumably so her husband will stay on his couch and not leave her for some random blonde chick in the Ukraine during a soccer match. Ukraine is now pissy that the commercial will affect tourism during the Euro 2012 games. Keep reading »
I don’t fully understand why these ads are “sexist” or “offensive,” as per the women’s health blog Blisstree. The Brazilian gym Vila Olimpica ads show big, muscular men standing behind women, their ripped arms doing things like opening jars and bottles of wine. But I didn’t read this as “the iddy-bitty-widdle-lady can’t open a jar of olives,” because the female model actually looks rather fit and toned herself. I read it more as a joke: the lady needs gorilla arms to open these relatively easy products, but those kind of muscles are more of a female body builder thing, so there’s a big dude standing behind her doing it.
It’s a obtuse, sure, but I’d say it’s visually clever. What do you think, Frisky readers? Maybe I’m losing my edge? [BlissTree]
On the subject of breastfeeding in public, I’m the most hippie-dippy of the hippy-dippies. Whip those puppies out any place you want, mama!
But one place I’ll agree breastmilk does not belong is this South Korean Oreo cookie ad. (See the full pic after the jump.) Keep reading »
Two weeks ago, Belvedere Vodka tweeted an ad depicting a man pulling a surprised, open-mouthed woman down onto his lap. The headline read: “Unlike some people, Belvedere always goes down smoothly.” Decent people got the skeevies and called the ad out as rapey. Belvedere quickly tweeted that they were sorry “if any of our fans were offended” — but not sorry for the actual creepy ad — and made a donation to the Rape And Incest National Network.
Now, Alicyn Packard, the actress who starred in a comedy sketch from which Belvedere appropriated her image, is suing its parent company Moet Hennesey. Packard’s lawsuit claims emotional distress from appearing in such a reviled ad and claims Belvedere did not have permission to use her image (misappropriation of likeness). The company allegedly ganked her image from a comedy video made by her company, Strickly Viral Productions. “To be affiliated with an ad that’s so offensive to so many has just been horrible,” she told KTLA. Keep reading »