Weight loss programs will use all kinds of tricks and techniques to entice you to buy in — from discounts and free food to real life testimonials. Lately, the weight loss market has been flooded with a glut of famous faces shilling for one company or another, promising that by sticking with the program customers can lose 20, 30 or 40 pounds.
But what happens when the celebrity spokesperson doesn’t lose, but gain? Or loses the weight, only to yo-yo back up to their pre-program weight?
Keep reading »
Two and a half years ago, an email landed in my inbox with the subject line, “Cover story?” At the time, I was a freelance journalist and those two words made me drool like none other. But as I read the email, my face sunk—Good Housekeeping wanted me to write a feature where I’d interview five woman who’d lost 100 pounds each. Normally, I would have rolled my eyes—I fancied myself a “serious journalist” and stayed away from weight loss stories at all costs. But this was the beginning of the recession and I needed money. I felt pained as I wrote back and begrudgingly accepted the assignment.
I felt defeated for the next few days as I tracked down women to interview. Really, was this the state my career was in? Weren’t there more important stories I could be working on? I thought.
My first interview was with a woman named Janice, a stay-at-home mom who’d lost 75 pounds doing Weight Watchers and had gone on to become a counselor herself. We spent more than an hour on the phone as I asked her a zillion questions about how she’d gained the weight, how she’d changed her eating habits, and how life was different as a thin person. Near the end of our conversation, she asked me a simple question:
“How do you feel about your body?”
It landed like a slap against my jaw. Keep reading »
“I have been a member of Weight Watchers for 23 years and I’m back on it right now. It’s the only thing on the planet that doesn’t dehydrate you or just make you miserable. I’ve never had a dramatic weight problem, it’s just that I tend to indulge, and then I need to get back on track so I can button my pants.”
— Ginnifer Goodwin, star of HBO’s “Big Love,” tells Health magazine she’s been on Weight Watchers since she was 9 years old. Trust me, Ginnifer, WW is not the only thing on the planet that doesn’t make you miserable. [via Huffington Post] Keep reading »
Weight Watchers is winning the spokesperson battle with its competitors by signing an Oscar and Grammy winner. Jennifer Hudson announced today that she’s been losing the weight she gained during her pregnancy — and then some — using the point-counting program.
Jennifer told “Good Morning America” that she wanted to make a change toward a healthier lifestyle for her son, David:
“It’s about the progress and just being comfortable, although I was very comfortable with myself before. It’s just OK, I have a child now, and I want to set a great example for him — make better life choices, health choices, and just create a good example for him growing up.”
[GMA, WeightWatchers, Jennifer Hudson] Keep reading »
It’s a weight-loss company smackdown! Score one point for Weight Watchers, which convinced a judge last week to ban Jenny Craig from broadcasting its latest commercial because it contained — how do I put this? — untruths. According to the Weight Watchers lawsuit, Jenny Craig’s latest ad fudges some facts spouted by spokeswoman Valerie Bertinelli. In the banned commercial, Bertinelli walks around a laboratory in a white lab coat, gestures to some nerdy-looking scientists, and says a “major clinical trial … run by some serious lab geeks” found that dieters who used Jenny Craig lost twice as much weight as ones who used Weight Watchers.
In real life, however, that “major clinical trial” doesn’t exist. Keep reading »