Tag Archives: weight watchers

True Story: A Feminist Joins Weight Watchers

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I used to feel like I was lucky for having zero body image issues. Those insecurities completely surpassed me well into adulthood, because up until about around age 25, I had a very conventionally attractive body: a slender frame with an hourglass figure. I could wear anything I wanted. No one — not my mother, not men, not random strangers — criticized my body. Body issues (too big! too small! too squishy!) were simply not something that crossed my mind.

But I was aware body insecurities concerned — even consumed — a lot of people, in particular women. A close friend struggled with anorexia. Family members were bullied for their size. I read fat acceptance blogs online and books like Lessons From The Fat-O-Sphere by Kate Harding and Marianne Kirby. As a feminist writer, I was keyed into the way our society privileges the skinny. Still, for a long time, it was not something I directly understood.

But body issues didn’t skip me entirely: they just came later in life. Keep reading »

Weight Watchers Tries To Sell To Women With The Most Naggy Wife Ever

"This Is 40"
This Is 40
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On Housework
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Happy wife, happy life?

Meet Megan and Matt. They’re the stars of the newest Weight Watchers commercial featuring Jennifer Hudson. And they are a terrible couple. Megan plays the role of the nagging wife to a T — to the point where every time I watch this commercial (which is a lot lately because we are working from home this week), I just think, Oh man, those two are heading for divorce. The clip involves Megan basically emasculating Matt and telling the world how she does everything. He passively aggressively says, “She usually gets her way, and I just go along with it,” while she snipes, “I think [Weight Watchers] worked for Matt because I did it for him.” And then she ends the commercial with “Happy wife, happy life, right?” Oh, that old trope. Take note, Weight Watchers: women don’t like to be sold things by terrible, naggy ladies. It’s an old, stupid stereotype, so stop it, guys.

The Real Reason These 8 Celebs Got Pregnant

Leave it to Jessica Simpson to get pregnant at what seems to be the most calculated moment possible. Her announcement that she is expecting baby number two came just in the nick of time for her to snake her way out of that Weight Watchers endorsement deal. But, if she wasn’t getting preggo to avoid public dieting, she must have been doing it to take the heat off of papa Joe Simpson and his divorce/ he-may-be gay scandal. Or maybe both? Either way, good timing, Jess and Eric! And, of course, congrats on your forthcoming bundle of joy.

Click through for more of our conspiracy theories about the ulterior motives for celebrity pregnancies.

Jessica Simpson Shills For Weight Watchers On First Episode Of “Katie”

Jess' Extra Pounds
Jessica says her baby weight makes her more relatable. Read More »
Weight Watchers Deal
Jessica Simpson photo
Jessica Simpson''s figured out a way to make money off this baby. Read More »
Dear Jessica
An open letter to Jessica Simpson about her weight talk. Read More »
Jessica Simpson Shills For Weight Watchers On "Katie"

“I’ve just had a lot of pressure on me to lose my baby weight,” said Jessica Simpson, the very first guest on Katie Couric’s new daytime talk show “Katie.”

The episode about Jessica’s post-baby weight loss was actually more tasteful than I expected — she didn’t do a huge “body reveal moment” or pull out an old pair of huge-ass pants. But at the same time, Jessica shilled, shilled, shilled and it kinda felt like an hour-long commercial for Weight Watchers. Keep reading »

Jessica Simpson Says Something Kind Of Lovely About Her Weight Loss Process

Jessica Simpson Gives Birth!
Jessica welcomes a daughter, Maxwell Drew. Read More »
Jess Sells Baby Pics
Jessica Simpson photo
People magazine paid how much?! Read More »
Fat-Shaming Jessica
On Jessica Simpson and reclaiming the word "fat." Read More »

“Nobody wants to talk about their weight. For me, I have had to come to a place where I am comfortable with myself. I’m a mom now, and get to be a role model for this beautiful little girl … I feel like everybody can do what I am doing. I’m not a supermodel. My body is not bouncing back like a supermodel. I’m just your everyday woman who is trying to feel good and be healthy for her daughter, her fiancé and herself.”

Jessica Simpson, pop star, entrepreneur, and new mom to baby Maxwell, responds to USA Today‘s questions about losing her very famous baby weight. Now, don’t get me wrong, the article also contains the usual stats about her Weight Watchers points allotments, and I know she’s being paid ungodly sums of money to lose the weight, but still, I thought this quote was actually really thoughtful and inspiring, even. As someone whose never-had-a-baby body looks a lot like Jessica’s post-baby body, I’ve been very interested to see how the media–and more importantly, Jessica herself–handles her weight loss process. I’d love to hear more about her journey to find a healthy weight under massive pressure, but with her “new body” being unveiled on Katie “Eat A Sandwich” Couric‘s show next week, I’m afraid my hopes aren’t terribly high for a positive and honest conversation about body image and self-esteem. [USA Today]

The Rise Of Weight Watchers In The 1960′s

This week on “Mad Men“‘s “Dark Shadows” episode, Weight Watchers serves as a type of therapy for Betty Francis, who can definitely use it. Boredom, jealousy, and insecurity dominate Betty’s life as a 1960s housewife on her second marriage, and she’s turned to bags of Bugles to pass the time. Now determined to lose the weight, the former model turns to a new diet plan gaining popularity with women like her, Weight Watchers. Considering Betty’s mother-in-law already tried to push diet pills on her, which contained amphetamines at the time, the group meetings are the responsible approach to weight loss for Betty Francis. Read more …

The French Can Even Sexualize Friggin’ Weight Watchers Ads

Gay Men Don't Get Fat
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French Women Secrets
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French Weight Watchers ad photo
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First of all, we need to discuss: the French have Weight Watchers? Whatever happened to French Women Don’t Get Fat? Zut alors! Excuse me while I call Le Boyfriend toute suite to inform him of this stunning factoid, as his most beloved leisure time activity is to sneer at Americans licking Cheeto dust from between their fingers.

But of course, since France does have Weight Watchers, they will find a way to make it sexy. Super-sexy. Phallic-foods-enticingly-fed-into-glossed-and-lipsticked-mouths-super-sexy. 

See images from the French Weight Watchers campaign after the jump:

Keep reading »

Jennifer Hudson Duets With Her Larger Self In Weight Watchers Ad

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Jennifer Hudson duets on “I Believe In You & Me” with her larger self — the self that competed on “American Idol,” the self that starred in “Dreamgirls” — in a Weight Watchers commercial that I have to admit is kinda touching. (And that’s not usually something I would say about a Weight Watchers commercial.) The “new” Jennifer is much more polished; yes, she is slimmer but her movements less theatrical, her outfit is more chic and her hair is straightened. In short, she’s conforming to a more mainstream version of beauty — some might even say a white standard of beauty. I’m happy if she’s happy (and, perhaps, healthier, although we know people are created in all shapes and sizes and can be healthier at a larger body weight). I just thought the “old” Jennifer — who made it in Hollywood on her considerable talent despite being larger than the average starlet — was cute, too. [Essence] Keep reading »

Evening Quickies: Jessica Simpson Figured Out A Way To Make Money Off Pregnancy After All

Jessica's Pregnant!
She's going to be "a mummy"! Read More »
Jess' Extra Pounds
Jessica says her baby weight makes her more relatable. Read More »
Celebs' Post-Baby Boobs
boobs photo
You get a new baby and you get bigger boobs. It's win-win! Read More »
Jessica Simpson photo
  • The poor thing couldn’t sell her big pregnancy news to the tabloids before we all figured it out first. But now Us Weekly claims Jessica Simpson is in talks for a $4 million Weight Watchers deal to lose her baby weight. Whew! She’ll be able to buy that diamond-encrusted toilet bowl after all. [US Weekly]
  • Ashton Kutcher bought Demi Moore a $100K 2012 Lexus LS two weeks before they split. There’s a “Dude, where’s my car?” joke in here somewhere. TMZ]
  • One of the moms from “Teen Mom 2,” Kailyn Lowry, is launching a baby clothing line modeled by her son called The Issac Eliot Collection. Hey, at least she is doing working and doing something creative! [The Stir]
  • Paging Dina Lohan: the “Jersey Shore” creator’s new show will be called “Mama Drama” and is about moms who party-hardy with their daughters. [Wetpaint]
    Keep reading »

Not A Pretty Picture: When Celeb Diet Spokespeople Gain The Weight Back

Weight loss programs will use all kinds of tricks and techniques to entice you to buy in — from discounts and free food to real life testimonials. Lately, the weight loss market has been flooded with a glut of famous faces shilling for one company or another, promising that by sticking with the program customers can lose 20, 30 or 40 pounds.

But what happens when the celebrity spokesperson doesn’t lose, but gain? Or loses the weight, only to yo-yo back up to their pre-program weight?
Keep reading »

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