Putting vibrators in the pages is a clever way to get more horny women reading the papers and perhaps save the dying newspaper industry. But when Volkswagen India put a “tiny Chinese buzzing device … inserted gently between the folds of newsprint,” according to Jalopnik, it was meant to draw reader’s attention to their product. The tag line of the ad, which ran in Times of India and The Hindu, read “Feel the shiver of excitement?” and a light-sensitive box started buzzing when the page opened.
Instead, Indian readers took to Twitter to mock the ad — which, if I’m not mistaken, was probably what VW wanted to happen on some level? But someone at Volkswagen India HQ was not amused and responded with a tweet that epitomizes bad PR:
Women would be dumb to call it a vibrator. Or may they do not understand real driving experience. #Punintended #Volkswagen Keep reading »