Tag Archives: violent advertising

Study Shows Violent Fashion Ads “Lure” Consumers, But Is That All?

So, 2008 and 2009 saw some of the grossest, bloodiest, most violent fashion ads of all time. To refresh your memory, Duncan Quinn once depicted mobsters torturing female bodies, Alexander McQueen placed models on a bed of snakes, and Marc Jacobs dangled women out of buildings. (Drastic recessionary action?)

While things have quieted down a little bit, we may expect to see a resurgence in savage advertising thanks to a study published in the Journal of Consumer Research, which is making its rounds around the internet. The investigation, conducted by two female researchers, one from the University of Saskatchewan and the other from Santa Clara University, recorded the reaction and engagement of women as they looked at violent fashion campaigns. Keep reading »

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