It’s a weight-loss company smackdown! Score one point for Weight Watchers, which convinced a judge last week to ban Jenny Craig from broadcasting its latest commercial because it contained — how do I put this? — untruths. According to the Weight Watchers lawsuit, Jenny Craig’s latest ad fudges some facts spouted by spokeswoman Valerie Bertinelli. In the banned commercial, Bertinelli walks around a laboratory in a white lab coat, gestures to some nerdy-looking scientists, and says a “major clinical trial … run by some serious lab geeks” found that dieters who used Jenny Craig lost twice as much weight as ones who used Weight Watchers.
In real life, however, that “major clinical trial” doesn’t exist. Keep reading »