Fifty Shades Of Grey author E. L. James may not be the best writer, but the woman knows how to make a buck: last month she introduced Fifty Shades lingerie. The line is sold by Swedish retailer KappAhl and features undergarments and nightgowns in red, black and (of course) grey. As you can see in this elegant commercial for the Fifty Shades line, the looks are silky, classy and tame — Christian Grey would approve. It’s too bad KappAhl is only available in Europe. I hear they pair well with Fifty Shades Of Grey-themed wine and desserts — and nine months later, baby onesies. [KappAhl; Wall Street Journal]
In case your underwear wasn’t imposing enough already, Microsoft is now working on a “smart bra” that can monitor your heart and skin to prevent overeating. Prototypes of the bras are embedded with sensors that seek out changes in the body’s stress levels and inform the bra’s wearer (How does it inform them exactly? Flashing lights? A robot voice telling them to put that donut down?). Since high stress can trigger emotional eating, its goal is to get women to stop and think before chowing.
According to a paper explaining the results of a project in which four women wore the prototype bras, the stress-level warnings “served as a health intervention to encourage the person to be more active or consume less food.” Slightly creepy, but okay. Keep reading »
This picture here? This is lingerie for kids. The mesh lace over the belly and the butt? The lace on the sides? If I wasn’t convinced already due to my own familiarity with lingerie as a grownup lady, I would turn right to the Porscha Starr press release and its vehement protestations that their lingerie for kids as young as eight is “age-appropriate” and not lingerie:
Intimate apparel has never been created for all women of all ages, until now. … Porscha Starr Lingerie will launch the first adolescent apparel collection in the United States. In the past retailers have failed to present a comfortable selection that is not only socially acceptable by parents but age appropriate for its target market. … Porscha Starr is well known for its sexy, edgy, alluring, futuristic, fashion forward designs. However this line is NOT to be confused with lingerie. The Starrlett collection is a charming, appealing and most important an age appropriate line fashioned specifically for young girls. Keep reading »
A company called AR Wear is offering a wearable line of protection for “when things go wrong”. What does that mean exactly? Well, to put it bluntly, they’ve invented anti-rape shorts. AR Wear has taken their product to Indiegogo to gather funding to make these shorts a large-scale reality. Read more on College Candy…
Ladies, you thought your underwear was doing its job — keeping your precious lady bits in place, modestly covered and safe from the elements. But you were wrong! You need underwear that does more, more, more! Especially when you’re on your period. May we suggest Simple Necessit-Ease undies? They look like regular panties in every single way, except they contain a secret polyester, waterproof, breathable lining. You need this when Aunt Flo is visiting because it provides protection from leakage, and will, says Simple Necessit-Ease founder Grace Soohoo, prevent period blood leaks from getting all over your outfit. Or, you could, you know, regularly change your tampon. Either way, these actually sound like a good idea in the days leading up to your period, when you’re not sure when it’ll arrive. We’re especially fond of the boyshorts style. [Simple Necessit-Ease]