There’s a Hanes commercial that’s playing before all of my YouTube videos these days that features, in typical underwear-ad fashion, very, very fit women doing silly dances and backward somersaults in their soft-filtered, pastel-and-white bedrooms while not getting dressed (but pretending to be in the process of getting dressed). I don’t know about anyone else, but I find it kind of depressing. The characters in the commercial are singing along and dancing to a song that’s about being brave, taking risks, and embracing the possibility of failure, but they’re doing it alone in the privacy and solitude of their respective homes. So, like, if the idea of “dance like no one’s watching” is the point of the ad, it’s sort of moot, because in the universe of the commercial, no one is watching (except for a confused cat). You have to dance like no one’s watching while people are watching in order for it to be brave or risk-taking. Add to that the fact that they all have super-typical underwear model body types and it’s just a boring, very conventional underwear ad that’s more about promoting an “ideal” body type than about the underwear those bodies are wearing. I look forward to the day when we have an underwear commercial featuring a woman who’s a size 16 doing a silly, spirited dance and backward somersaults in her underwear, because with our beauty standards, that actually would be kind of brave on the part of the brand. Keep reading »
Married couple Abby Sugar and Sylvie Lardeux launched the Play Out underwear line in 2011 because they were sick of only finding cliche feminine designs when they went underwear shopping. They found the designs on men’s undies more fun and wanted to make that aesthetic available to women. Sugar told the Daily Mail that once they released their first of their two cuts of the product, “we had a lot of men and genderqueer individuals very excited for our underwear as well, so we consciously design both cuts to fit all people.” Play Out is the first line in the world to do this! The company’s website furthers their inclusive ideals as it insists, “No matter your gender identification, we consciously design everything – from the styling, coloring, and both cuts – to be appealing to every gender. We have had people of all gender presentations and identifications wear both styles of underwear.” The founders are also working to evolve the site’s language and gender descriptors to more all-encompassing terms to ensure that shoppers from every walk of life feel welcome. The ultimate goal, Sugar told the Mail, is to offer a lingerie option that isn’t made specifically with the male gaze in mind. “We want people to feel cool, happy and sexy wearing our underwear – but to feel that way for themselves, and not necessarily to please someone else.” Awesome! [Daily Mail UK] [Image via Play Out]
I’m the kind of girl who wears a bra all the time. I haven’t gone completely bra-less since 1993. My version of going bra-less is a bralet under a shelf bra, with my arms folded, propped upon a pillow as I watch Netflix Sunday mornings. Unless I bring my pair to the party, good luck finding my goodies through a maze of mixed support.
To the annoyance of many women with big or small boobs whose bras are like a blankie of comfort, designers who create tops or dresses that are strapless, backless, or with cutout details are malicious. What the hell kind of bra am I suppose to wear under that halter crop top? I don’t want to have to worry about my tits going left when I go right. God forbid there’s a strong, cool breeze. Anyone else feeling a tad nippley?
To all the women who feel comfortable going bra-less, keep doing what your doing. For the rest of us, let me save you some time and explain the reality of each of these popular solutions. Keep reading »
It’s National Underwear Day! (Yes, it’s a thing.) In honor of this obscure holiday, let’s all take a moment to appreciate our panties. Reflect for a moment about the pair you put on this morning, and say thank you. Thank you, panties, for getting us through the good times and the bad. Week after week, they’ve covered our cracks, not to mention we don’t know what we would do in a skirt without them. If panties could talk, we’re sure they’d have a lot to say, but luckily they’re our silent partners in crime… Keep reading »
I am not typically a spanx wearer, not because I am opposed to them, mostly because I am lazy and have not gone anywhere fancy enough where I felt like I needed to look impeccable enough to warrant spanx. However, sometimes you just want to fit into that two-dollar bodycon dress from Forever21 and not look as lumpy as you normally do. Read more on College Candy…
Three forward-thinking women have put their heads together to create the ultimate in lingerie — pretty, stain-resistant underwear meant to help you survive your period without ruined clothes and embarrassing moments. Why didn’t anyone come up with this sooner!?
The panties are called THINX, and they’re the brain child of twin sisters Radha and Miki Agrawal and their friend Antonia Dunbar. After facing one too many public period disasters, the ladies got fed up with the cultural stigma surrounding menstruation — and how that stigma has prevented innovation in the products we use to manage our time of the month. THINX undies are made with “four-layer technology” to prevent leakage, but are still thin enough to feel something like real underwear. They’re offered as hiphuggers, thongs, and even a fancy lacy variety. Keep reading »