The worst is when you got an itch you can’t scratch. You know, one of those ones in the butt area or anywhere in the nether region sphere. A lot of the time the fault is due to pesky underwear labels that make it feel like you have god-knows-what up against your crack. Hanes now has the answer with a new label-less underwear line. We’re loving the cheeky campaign for the range, with “No Scratchy Labels” as the tagline. (But you know, without the “tag.”) [CyanaTrendLand.com]

If your guy lets you buy his underwear, then he thinks you’re “the one.” That’s according to a study by British retailer Debenhams, which says men, between the ages of 23 and 33, allow their partners to buy their underwear when they’re in the stable phase of their relationship. Men ages 19 to 23 tend to buy their own underwear, about 31 pairs a year, because they’re on the prowl and think new underwear is essential to finding a mate. Before the age of 19, his mom will do all the underwear shopping. So, if a guy is buying more than 31 pairs a year, he’s either still trying to impress his special lady or he realizes she’s not right for him and is looking for another girl. This could explain why my ex had difficulty settling down. He was always buying new underwear and keeping them in his drawer. [Reuters]

What would your panties (eww, hate that word) do if they had the day off from the constraints of being the most over-worked and under-appreciated undergarments? Perhaps they would take flight as they do in this Japanese cartoon, “Sora no Otoshimono.” Does anyone know what that means in Japanese? All of these pairs of underwear flapping in the breeze inspired a guy to actually create a real-life pair of flying schoolgirl panties. OK, that’s just slightly creepy. Watch them take to the sky after the jump. [BuzzFeed]

After we read the would-be-totally-offensive-if-it-weren’t-hilarious Holy Taco post titled “What Her Underwear Says About Her,” we felt so very informed that we were inspired to create our very own man version. Because, much like learning a dude’s astrological sign, his underoos speak volumes about what kind of guy he really is, and, more importantly, what kind of equipment he’s working with. You could read his tea leaves, or just follow the jump for everything you need to know about your man’s drawers. And we’ve provided helpful celebrity examples, naturally.

Here is one of many theories I have about men: They all own and wear at least one pair of underwear that is so decrepit, so thread-barren, so holey, stained, and/or falling apart at the seams that they should have been thrown away years ago. My ex had a pair like this—they were boxer shorts and they had so many holes in the crotch that eventually they formed one giant hole, which his testicle would peek out of on those occasions when he would wear them sans pants while lounging on the couch. He had a bizarre attachment to these almost entirely disintegrated pair of boxers and I’m pretty sure he got a tiny thrill at how mortified and disgusted I was when he would wear them.  Eventually, he had to toss them when the hole got so big that the boxer shorts turned into a skirt. Since him, I’ve met other men with the same fondness for that one pair of barely-there-boxers and I have finally decided it’s time to find out WHY men hold on to them. After the jump, guys share their thoughts on why, oh why, they still have that pair of underwear.

For some, thongs are a natural staple, either for their sexiness or utilitarian panty-line reduction value. The rest of us can’t stand butt floss, but make our cracks endure it when need be. The latter may want to check out this solution: seamless boyshorts by Fashion First Aid. With heat-sealed seams and some sort of vague-but-impressive-sounding “laser technology,” the panties give your bum full coverage but won’t produce VPLs. They come in black for everyday wear, as well as nude for the more complicated garments. Interestingly, Fashion First Aid also makes a thong variety of these invisible underpants. For the overly protective perhaps? [$16.50, My-Wardrobe.com]

Full coverage isn't just for period panties anymore. When we opened the current issue of Marie Claire with Ashley Olsen on the cover, we were a little shocked to see her wearing granny panties -- and making them look good. High-waisted briefs made the August cover of German Vogue, too. Then, while browsing for underwear online, we noticed that Hanky Panky has a few retro styles featuring a significant amount of fabric compared to their very tiny signature thongs. Has the understated sexiness of "Mad Men" rubbed off on the underwear business? For years, it's been "less is more" when it comes to undies, but now you might be able to find a pair that actually covers your butt and makes you feel sexy. But do they look like they belong in your grandmother's underwear drawer?

1. Rago Lace High Waist Brief Panty, $39, Her Room
2. Hanky Panky Silken Skin High Rise Panty, $38, Revolve Clothing
3. Hanro Grace Full Briefs, $43, Nordstrom
4. Bernie Dexter for Lucy B. Lingerie Black Power Net Vintage Repro Girdle, $56, Baby Girl Boutique

As of today, there’s no excuse for wearing those holey, chewed-up underoos we all own. Not only are they not cute, they are slowly and silently killing the planet. (Well, kinda.) Pact, a brand new line of eco-friendly underthings by famed industrial designer Yves Behar, is upping the, er, (p)ante on Victoria and her secrets. Not only do 10 percent of Pact’s sales support three different nonprofits—826 National, ForestEthics and Oceana—but the company has taken major pains to ensure that the process of producing their underwear is a green one. All of the designs are made in Turkey—100 miles from where the cotton is grown and cultivated—which eliminates unnecessary shipping waste. To lessen the environmental impact even more, Behar et al use reusable cloth packaging and compost-able shipping bags. For the ladyfolk out there, the underwear comes in thong, bikini and boyshort styles—and you can opt for or against patterns. [Pact]

It’s a good day for thigh-obsessed Londoners. Why? Because their beloved cellulite-busting panties are finally back in stores. Scala Bio Fir Anti-Cellulite knickers, which sold out completely within 24 hours when they first reached stores in May, have now exclusively returned to John Lewis, a British chain store. The “miracle” undies promise to help wearers lose inches on their tummies, thighs and hips via mysterious bio crystals that warm up with wear and melt fat off the body. Besides the thousands of Brits who have gone mad for it, celebs like Sienna Miller are also reputed fans. In an interview, John Lewis’s lingerie buyer, Helen Spencer, explained that the store is prepping for round two of buying madness over the undies. “This product has created a real phenomenon among women, with customers buying up to 10 pairs each.” Either they really do work, or it’s simply a case of massive amounts of wishful thinking. [Metro UK]

When it comes to exercising, rarely do we expect fun. But getting our asses to the gym is bad enough without having to stuff the girls into ill-fitting sports bras, cutting off circulation and inspiring fits of anger while we’re operating heavy machinery. Large-chested girls everywhere know what we’re talking about: sports bra feels more like an industrial support device than workout wear. Well, Lululemon’s as sick of that as you are. The brand, purveyors of fancy dance, yoga and running wear, have just released their famed Ta Ta Tamer sports bra in sizes up to DD. We tried one out and our breasts felt pretty damn tamed but—and here’s the twist—the bra wasn’t so tight and uncomfortable that we couldn’t breathe while wearing it! [$58, Lululemon]

I am a big fan of “alone time” and “space,” which is one of the many reasons I will not be buying a pair of Fundies underwear anytime soon. Some things in life were indeed built for two: See-saws, cats cradle, thumb war, patty cake, etc. Underwear, not so much. Perhaps I am just a square or closed-minded, but I am an only child and I was never good at sharing. From a style point of view, Fundies are not horrific. Boring, yes, but I am not going to avert my eyes in disgust. That being said, I don’t think Fundies were created or are bought for style reasons. Oh yes, this product is meant to live in kinky-ville. Not that Fundies look particularly sexy-time to me, but maybe that’s just because I am imagining the logistical difficulties of two people trying to get into these. I doubt the packaging says this, but it should contain a warning for the uncoordinated. All joking aside, I recommend buying these. Not only are they dirt cheap, but it’s always good to have a gag gift or two around the house. I also feel like promoting this classic if only because it has been around for decades and has had the same packaging for over 20 years. To survive so long in the ever changing fashion world, that earns my respect. [$9.99, Fundies, ShopInPrivate.com}

I was trying really hard not to mock the daylights out of Under-Ease, the anti-flatulence underwear from the peeps at Under-Tec, but I failed. You gotta admit, the name does not inspire confidence. Still, the eau de fart, or more officially referred to as malodorous flatus, is a literal bummer. If you think about it, the lot of the prolific farters is a rough one. We all make fart jokes and occasionally let out a real ripper, but it must actually bite to regularly set off stink bombs at school, at work, or on a date. In theory if you wear Under-Ease, your hot date will never know you cut the cheese. Unless of course you order a cheese plate. I myself am partial to stinky goopey french cheese which my dates have found far more disgusting than a fart or two.

We love fancy undies here at The Frisky, but when it comes to a decision between some good ‘ol cotton briefs for $10 and a lacy, do-me-now pair totally taking advantage of our wallets for $100, granny panties sometimes win. But in a world where pretty much everything is on sale these days, pretty panties are no exception. A few websites are particularly dedicated to getting you laid for less. Check out their offerings after the jump.

Apple’s ubiquitous “i” has found its way to our nether regions — or, at least the fabric that covers them. iPanties are the latest in a long list of products to get “i"dolized. With a “slide to unlock” guide along the crotch, these panties are cute and helpful…and the possibility for downloadable applications are endless. [$12 a pair at iPanties.weebly.com via Like Cool]

If you’ve spent days, months, years sitting around wishing, dreaming, hoping for a chandelier made of lingerie, you, my friend, are in luck. Check out this pantychandelier currently on view at the International Contemporary Furniture Fair in New York City. Hot or not? Apartment Therapy wonders. Hard to say. In the comments, people can’t make up their minds if they love it or hate it. “A naked bulb would be a lot sexier than this.” “[T]hat is completely ridiculous. tasteless. looks like someone just threw their underwear up onto the chandelier ...” “I get this already since my neighbor hangs all her bras and lingerie on the drapery rod in her dining room which is across from my dining room window. I can tell you it isn’t something you really want to see while eating.” Personally, I think it’s kind of awesome, in a strange sort of way. It’s sort of like if Dita von Teese exploded, and this is all that was left of her, her lingerie hanging from the light fixture. So, what do you think? Love it? Hate it? Or don’t know what to make of it? [Apartment Therapy]