toys

News

Discount superstore Target, has made the decision to eliminate gender-based signs in some if its departments, including [Children’s] Toys, Home and Entertainment.

In a press release regarding their decision, a company rep said:
“Over the past year, guests have raised important questions about a handful of signs in our stores that offer product… READ MORE »


Style

The concept of the Western standard of beauty is slowly disintegrating, and in Nigeria, that slow pace is picking up steam, all thanks to a set of dolls.

The Queens of Africa dolls and Naija Princess dolls were created by a Nigerian entrepreneur, Taofick Okoya, after he realized that his three daughters were… READ MORE »


News

Marketing products to children isn’t particularly hard. Just throw a bunch of skateboards and neon backwards caps into your commercial and kids will want the shit out of whatever you’re selling. But for some reason, plenty of companies out there still think that little girls want nothing to do with things like LEGOs or NERF… READ MORE »


Love & Sex

One of the coolest parts of childhood is definitely all the toys. But as a parent today — especially a feminist one — toys can be one of the more frustrating aspects of raising a child. Marketing and branding has increased tenfold, and even kids who don’t regularly watch TV are aware of all the… READ MORE »


Style

I know what it’s like to be broke and have kids to shop for during the holidays: It’s impossible to know what to get them in the first place, and then when you do find out what toys they want, they’re Lego sets that cost $200. No, sir. That is an expense for Santa.
READ MORE »


News

Disclaimer: This story is all kinds of NOPE.

When Nicole Allen made her way into a local Dollar Store to buy a small surprise for her daughter, she got more than she bargained for when she found a toy fairy wand called “Evilstick.” The wand is supposed to play music and invoke happy… READ MORE »


News

Kickass girl-empowering toy company GoldieBlox has released a new ad, and this one features Metric’s “Help I’m Alive” while brilliantly mimicking Apple’s famous “1984” ad. The ad’s goal is to shatter the myth perpetuated by dolls that little girls’ worth rests on their looks. To combat it, the company created an action figure for girls. READ MORE »


Celebs

Aaron Paul and Bryan Cranston have tweeted in response to Toys ‘R’ Us pulling “Breaking Bad” figurines from their shelves:

“Florida mom petitions against Toys ‘R Us over Breaking Bad action figures.” I’m so mad, I’m burning my Florida Mom action figure in protest

— Bryan Cranston (@BryanCranston) October 20, 2014READ MORE »


Entertainment

There’s been all sorts of drama surrounding action figures at Toys ‘R’ Us lately: A Florida mom found out that the toy store was carrying “Breaking Bad” action figures and successfully petitioned the company to stop carrying them.
Before you say, “Wait, I could’ve gotten a ‘Breaking Bad’ figurine at Toys ‘R’ Us and… READ MORE »


News

GoldieBlox, the kickass toy company that encourages young girls to explore engineering and other STEM fields, will have a float in this year’s Macy’s Thanksgiving Parade. “The Girl-Powered Spinning Machine” float will look like a life-sized GoldieBlox toy and use “kid power” to make pinwheels, parachutes and other components move. Goldie, the company’s girl inventor mascot,… READ MORE »


Style

Yeah, I know, I know, I am a very bad minimalist. I collect things when I shouldn’t, just because they’re strange and they make me smile.

I was introduced to Chicago’s Rotofugi gallery and toy store shortly before I moved into the city and it quickly became an obsession. It’s like they just… READ MORE »


News

LEGO has received steady pressure to include more women figurines in more diverse roles. Well, good news: they have listened to their fans and a new LEGO play kit out this month features three female scientists — a paleontologist, chemist and an astronomer — as part of a “Research Institute” set. Several years… READ MORE »


News

How awesome would it be if we could hand a kid a doll that didn’t have absurdly unrealistic proportions like Barbie does?

You may remember last year’s 3D print of a Barbie created using the average measurements of a 19-year-old girl. It made waves on the internet because, spoiler alert, the original Barbie’s… READ MORE »


Entertainment

Dear John Bitmead, AKA The Guy Who Built An Adult-Sized Version Of The Little Tikes Coupe,

When I was growing up, my youngest brother had a Little Tikes coupe car, and my other brothers and I delighted in having him drive it up to the edge of this small cliff by our driveway, and then… READ MORE »


News

This is 10-year-old Melissa Shang. In addition to being completely adorable and obsessed with American Girl dolls, Melissa also suffers from muscular dystrophy. She has Charchot-Marie-Tooth disease, which means she cannot feel sensation in her arms, legs, hands and feet and to get around in a wheelchair. Along with her sister YingYing, Melissa is petitioning American Girl… READ MORE »


Entertainment

There are Asian dolls and Jewish dolls and Black dolls … and 1,894 variations of other dolls that Mattel, Bratz and the American Girl Company have dreamed up. But to the best of my knowledge, there isn’t a doll that more accurately reflects the body size of the majority of American women — that is… READ MORE »


Celebs

Growing up, I loved American Girl dolls. Didn’t we all? The highlight of 4th grade was when my best friend and I got to visit American Girl Place, the refreshingly wholesome but overstimulating doll wonderland that lets kids see all the dolls in real life instead of just pining for them in a catalogue. The… READ MORE »


Entertainment

It recently came to our attention that for the low, low price of $69.99, you can make a 3D-printed customized “Star Trek” action figure of yourself. Let us just say that again: you can turn yourself into a shockingly detailed, miniature member of Starfleet. LIFE DREAM STATUS ALERT. Obviously we have already spent multiple hours… READ MORE »


Style

“In The Doll House,” a new photo series by Dina Goldstein, gives us a peek inside Barbie’s Dreamhouse, where things are not always as they seem:
‘In the doll house’ examines the less than perfect life of B and K. B is a super doll, the most successful doll in the world. Her partner… READ MORE »


Entertainment

Late last year, Debbie, a woman in the male-dominated field of engineering, became frustrated with what she saw as the link between the gender disparity in her field and the toys children play with. Specifically, that toys which encourage inventiveness are typically marketed towards boys and therefore lead boys to become more interested in subjects… READ MORE »


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