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Japanese Women Wearing Advertisements On Their Thighs

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thighvertising

It’s an advertising scheme Don Draper surely thought about but could never have voiced in the 1960s: paying young women to wear advertisements … on their thighs.

A Japanese marketing firm is paying women ages 18 and over $121 a day to wear temporary tattoo-like stickers carrying advertisements, Business Insider explains, in the space between the hem of a short shirt and a kneesock is called “zettai ryouiki” in Japanese. Thigh-vertising isn’t just about getting eyeballs on the street (although, that too): the young women who are hired for thigh-vertising must prove their popularity on social networks and post pictures of their advertised thighs online, posing in at least two locations. Keep reading »

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