We have comedy team Just Boobs Sketch to thank for this great parody of the extreme measures women are expected to take to adhere to modern beauty standards. As part of the group’s mission to #EndThighGap, the comedy ladies peddle us a fictional pair of jeans that will widen thigh gaps with the help of a wooden rod, and for only $69.99! Bleak, isn’t? Let’s put the thigh gap trend to rest already! [Cosmopolitan]
As anyone who has ever not been able to pull a pair of jeans up higher than their knee can tell you: skinny jeans and most current cuts of denim are certainly not made for people whose thighs are larger than, say, a salami. Athletes, especially, struggle with finding flattering, comfortable jeans that properly fit their muscular legs. A group of gym rats in Nevada decided to do something to change that, so they started Barbell Apparel, a premium denim company that makes what they call, “the anti-thigh gap jeans.” Made specially to accommodate muscular thighs, with a bit of stretch and quality construction, Barbell tested the demand for their product with a Kickstarter page. Their goal was to raise $15,000 to get things up and running. So far, they’ve raised $312,000 and counting. Hmm … apparently this was a long overdue idea or something? I’m very excited to see the finished product and how, if at all, mainstream denim brands will respond to Barbell’s instant popularity. Want to know more? Check out Barbell’s Kickstarter video after the jump!
Keep reading »