Gap Body’s new T-shirts are probably the best I’ve ever encountered in my life. I’ve gone fancy, forking over as much as $110 for a simple tee in the hopes that it would hug my body and make me feel complete. Things always went well at first, with the v-neck laying just so. Then everything began to degenerate. Watching so many seemingly solid relationships fall apart was upsetting. So when I bought two Gap Body T-shirts for $12.50 each, I thought of it as a band-aid maneuver: cover the problem with cheap fixes until The Real Thing comes along. Much to my surprise, I fell in love with my rebound T.
With us, there are no games. It doesn’t fit perfectly in the morning and stretch obnoxiously during the day. It doesn’t fray at the seams when I’m just trying to look good. We’re happy together and we wish you the same joy. Keep reading »
For years now, it seems the Gap has struggled to keep up with competitors like H&M and Topshop, which have painted themselves as class-to-the-masses retailers. Yet despite several image-changing attempts such as its collaboration with Colette last year, this year’s launch of an affordable luxury denim line, and a disappointing Pierre Hardy shoe collection, the brand still hasn’t managed to generate the same buzz.
The latest moves by the Gap, however, may just push the label to experience the revival it’s looking for. For starters, they’ve done a collaboration with the cutting-edge Parisian concept boutique, Merci. But the bigger news is that they’re going to host next year’s Met Ball. It was Grazia‘s exclusive interview with creative director Patrick Robinson that piqued our interest (and excitement) in the Gap’s participation. Robinson seems to be bringing a historical perspective to the event (to be co-hosted with Anna Wintour, of course, and Oprah): “We are excited by the theme ‘American Woman: Fashioning a National Identity,’ as this feels like a really natural fit — hopefully in our 40 years we have done just this by delivering versatile American style.”
We’ll be interested to see how this all manifests, and are hoping that we can count on Robinson’s scoop on the fall collection, which sounds like it could provide some potential wardrobe staples. He says, “Look out for our new take on the classic Gap grey sweatshirt – which I predict will be the essential easy luxe piece for 2010.” [Grazia]
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We love shopping for “lounge clothes” — you know, the duds you throw on the second you walk in your pad after a long day at work. Lounge clothes are different than pajamas because, in theory, you could go outside in them and not look like you just busted out of a mental institution. These Gap leggings technically can be paired under dresses or long tunics, but because of the purple stripes (which are likely to clash with, um, a lot), we think they’re a little more appropriate for lounging comfortably (they’re mega cozy) on your couch while watching a “Real Housewives” marathon. But if you happen to trot outside to grab a beverage, no one will glance twice. [$11.99, Gap] Keep reading »
The hilarious part of this is that a quick glance at this new Gap ad will only send interested customers running to the rival they ripped off. (In fairness, they did add a dash of Calvin Klein, circa the Brooke Shields days.) Back to the drawing board! [AdWeek via Scanner] Keep reading »
Sure, she knows a thing or two about high-end designers (Jason Wu, anyone?), but that doesn’t mean First Lady Michelle Obama doesn’t wear less pricey ones. Her love of The Gap and J.Crew is well-documented and she recently wore both at the cover shoot for a new magazine, Children’s Health. The makeup artist on set, Susan Heydt, revealed that MObama wore a blue Gap cardigan over a J.Crew skirt. But with as much love as she shows them, when are these designers going to return the favor with a Michelle Obama-inspired collection? Keep reading »
We’ve finally had to admit that it’s cold outside and our sweater coat will no longer keep us warm. We spent this weekend looking for the perfect coat. You know, a coat that is stylish and substantial enough to keep us toasty on blustery days, but not so thick that we’ll look like Frosty the Snowman. This parka from The Gap fits the bill. The design of this parka makes it perfect for dressing down or up. We love the idea of pairing it with an LBD, tights and ankle boots. The faux fur trim makes it perfect for any animal activist. Plus, it’s on sale now, so it won’t break the bank. [$103.50, The Gap] Keep reading »