Rodarte is designing a line for Target‘s Go International project, allowing us to die happy after purchasing, well, everything the day it’s available on December 20. Because, really, what else is there to live for once you’ve filled your closet with Rodarte for $60 instead of $4,000? We’d sort of resigned ourselves to the idea that Rodarte would always just be a little too cool to be at all accessible, but the 55-piece Target collection plans have proven us wrong and caused us to hold our collective breathe in anticipation.
Rather than focusing on any one specific type of clothing, the line is said to range from knee highs to party dresses to jackets, meaning we could potentially make endless combinations in our online shopping carts as a means of entertaining ourselves. And because Rodarte is Rodarte and, thus, known for their over-the-top-awesome details, you can count on a semi-scaled back interpretation of the same sort of intensity you see in their regular runway shows.
We die. [WWD] Keep reading »
Target is turning many books from flops into best-sellers. Each month, a panel of employees gets together and chooses some books, often from little-known authors, to be a Target “Bookmarked Club Pick.” The books that are chosen are published in special Target editions, and the prices are slashed. The books are put on the ends of bookshelves so shoppers will notice them more. Turns out, Target is quite the trendsetter. People have begun snatching up their picks, some of which are books that, previously, no one gave a damn about. Check out some of their picks, after the jump. Keep reading »
So apparently execs over at Target had an opportunity for The Blessed Ones–Serena and Blair, of course– to wear Anna Sui’s “Gossip Girl” inspired Target clothing line on the show, and they turned it down because the teen drama may be a little too racy for their tastes. In fact, they’re shying away from the “Gossip Girl” influences in Sui’s Fall ’09 diffusion line entirely.
According to The Daily News, “One of Target’s top executives got nervous about being that closely associated with the show, given the [debauchery] its characters get into.” Sure, drugging your friends (yeah, we’re pointing at you, Georgina), and screwing anything that moves (we’re pointing at you, umm, entire G.G. cast), isn’t exactly model citizen kind of behavior, but if this show has taught us anything, it’s that bad behavior doesn’t necessarily go hand-in-hand with dressing badly. Or um, something like that. [Ed Note: Also, it's just a freakin' TV show, right? Sheesh!] But what do you think? Is Target making a mistake by steering clear of “Gossip Girl” associations (and missing some mage promotion), or is their concern justified? [Daily News] Keep reading »
Don’t bother denying it, you’ve been trying to dress like Blair and Serena for months now. Well, your days of attempting to make $50 dresses look like Chanel are over, courtesy of Anna Sui. The quirky chic designer has just released images of her Gossip Girl-inspired collection for Target and we’re definitely getting the appropriate level of Blair vibes from the dress all the way on the left. Check out the whole collection here before it launches September 13. [The Cut] Keep reading »
We are suckers for patent round toe pumps. They go with everything and are perfect for work and play. Black, on the other hand, does not always go with everything and can get rather boring anyway. That’s why these navy patent pumps are perfect for those days when you need an alternative neutral to compliment some fabulous outfit for which black simply will not do. Best of all, they are from Target, are almost embarrassingly affordable, and are (fairly) comfortable. Can we get a “Woohoo!?” [$29.99, Mossimo Valonia Pump] Keep reading »
In the past, Target has worked women into a frenzy by having high-end designers make affordable fashions for us po’, fat, regular folk. Isaac Mizrahi made Target chic with his classic cuts; Rogan Gregory created an uproar with his animal print fabulousness; Luella Bartletley made us want to wear puffed up party dresses again; and we really got into Paul & Joe’s cute, feminine prints. But that was then, and this Alexander McQueen collection is now! I’d rather gaze lovingly at his designs, day dreaming of the day when I can afford a pair of his peep-toe pumps, than have this crap cluttering my closet. Keep reading »
Up-and-coming designers doing collaborations with Target is becoming too predictable a path to success. Instead, an alternate way to gain name recognition and visibility is to design a line of condoms. Yes, that’s right, designer condoms. Marc Jacobs designed a rubber wrapper on his own, and then last September, Planned Parenthood released a Yigal Azrouël-designed condom wrapper for its Proper Attire line. The Planned Parenthood/designer collaboration is continuing this season with Alexander Wang‘s simple black and white package ($5.99 for 3), which just happen to match his Fall 2009 collection that came down the runway on Feb. 14. Come September, what hot designer will Planned Parenthood get to do a Proper Attire condom wrapper? We’re betting on Phillip Lim. [via Refinery29] Keep reading »
JCPenney’s collaboration with designer Charlotte Ronson, I Heart Ronson, just came out, but I’m not going to buy anything from it. In fact, I’m getting a little sick of designers collaborating with big retailers.
When Target first began doing its Go International designer collaborations back in 2006 with Luella Bartley, I was beyond psyched. At the time, I was an assistant at a magazine and wasn’t making anywhere near enough to pay for some of the styles on its page. With Go International, I could at last afford clothes by the new designers everyone was talking about. And because the lines were nicely done and even the people who could afford the pricier stuff wanted pieces from them, there was no shame in buying a dress from Target. Keep reading »
Sure, we said we were totally over designer collaborations with mass-market retailers, but every one in a while there will be one that makes us want to run, not walk, to Target. This is one of them. British designer Orla Kiely, who makes delightfully colorful clothes, accessories, and home goods, will bring her cheery brand of housewares to Target next month! Our kitchen just got a whole lot happier. [Apartment Therapy] Keep reading »