Tag Archives: tampax

French Tampon Campaign Featuring “Max Le Tampax” Is Wrong In So Many Ways

Leonora EpsteinMay 17, 2010 //

Nevermind how I found myself at the French website for Tampax. What’s more crazy is what I found there: a marketing campaign recruiting Tampax tampon users to vie for a spot as president of the “Max Le Tampax” Fan Club. Why anyone in their right mind would want to be the president of a club dedicated to the art of menstruation is beyond me. Worse, I can’t imagine the ad agency reps behind this campaign were in any state of mental stability when they created this Max character—a young, overly dramatic dude (dare I even say teenager?) dressed in a giant yellow tampon costume …
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Serena Williams Takes On Mother Nature!

Jessica WakemanSeptember 25, 2009 //


I may be the only woman in America who guffaws out loud at those Tampax commercials with Mother Nature. You know, the one where the lady who sounds so much like my WASPy mom shows up with your “monthly gift” right before you’re about to have sex? Affection aside, it’s highly entertaining to watch Serena Williams nearly whack tennis balls at her Aunt Flo. Keep reading »

Do The Tampax Dance!

Kate Torgovnick/Kate-Book.comJuly 23, 2009 //

Okay, so this is never the way I feel when I have my period, regardless of what menstrual product I’m using. But I gotta give Tampax credit for this super cute commercial. Keep reading »

Zack Johnson Has a Vagina! And Gets His Period!

Ami AngelowiczJune 19, 2009 //

I remember when I got my period for the first time. I had just gotten back from the worst day at school ever—I was in a crap mood and had what I thought was a wicked stomach ache. My mom dragged me to my grandparent’s house for dinner and that’s when I discovered what was really going on. I was mortified, scared, excited, in pain. Ever since, I (like all of you ladies except the skippers) have been navigating the complexities of cramps, menstrual products, and rebelling emotions.

So what would happen if a teenage guy woke up one day to find he had a vagina and was getting his period? Would he have a mental breakdown? Or an epiphany where he finally understands women? A new, extremely strange Tampax campaign is positing the latter. They’re pushing all sorts of boundaries with a character named Zack Johnson—a cute 16-year-old dude who wakes up one morning with lady parts. When I first saw his fictional blog Zack16.com, I was too dumbfounded to even know how to process it. The site chronicles his “changes,” day by day. WTF? Keep reading »

My Period Is Not A Natural Disaster, Thank You Very Much

The FriskyJune 8, 2009 //

Yesterday, as I was flipping through People, I came across an advertisement that scared me to death. What was it marketing? Feminine hygiene products, of course. Because, I mean, what could be scarier than a period?! The Always Infinity ad features a dangerous tornado-like whirlpool swirling ominously into a gigantic maxi pad. A pad that, apparently, has the power to absorb ten times its weight— “so your heavy days won’t spin you out of control.” (If you care to see the full, 3-D, moving visual, check it out here.)
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