D’oh! We sure were fooled—apparently that dude who got specs inked on his face was part of a viral marketing plan from Ray-Ban, which has pulled off shenanigans like this in the past. Although … it’s still unclear whether glasses boy got a real tattoo. [Looks real to me. -- Editor] What would be weirder: getting that tat because you wanted it or getting it because someone paid you to? [Adverblog] Keep reading »
Coming this spring: Alexander Wang‘s first sunglasses collection, which includes these uh-may-zing cat’s-eye shades that I’m going to declare this summer’s must-have beach peepers. How much do they cost? I’m guessing somewhere in the range of I-don’t-want-to-know. [Pipeline] Keep reading »
In the 1961 classic “Breakfast at Tiffany’s” Audrey Hepburn’s character, Holly Golightly, flits around New York City wearing Givenchy dresses and oversized shades. Many a woman has since tried to pull off Holly’s look, particularly the big sunglasses. The sunnies are supposedly a discontinued Ray-Ban style, so the movie’s title character, Tiffany & Co., has stepped in to fill the void. The brand is now selling Tiffany Charms sunglasses, which are reminiscent of the pair from the movie, in black, Tiffany blue, and purple. Of course, Tiffany wouldn’t make regular ole eyewear, so these feature charms you can switch up depending on whether you’re in a “T,” Tiffany logo, or heart kind of mood. Would you buy these to be one step closer to Holly Golightly? [Also, you would think that Ray-Ban would've stepped up and started producing them again by now. Guess they're too busy raking in Wayfarer sales.--Editor] [Luxist] Keep reading »
Does anyone wear glasses with those “transition lenses”? You know, the ones that darken to become sunglasses when you step into the light? Are we wrong in assuming that they’re kind of uncool? (Read: for old people.)
What if you could get the benefits of automatic sunglasses without the actual frames? Researchers in Singapore have now created contact lenses with the same capability; they remain clear until exposed to the UV light of the sun, and darken to shade your vision (and also protect the eye).
Do you find this creepy, or incredibly useful and neat? Honestly, we’d hate to give up our sunglasses addiction—they’re one of our favorite accessories! [Technology Review] Keep reading »
Usually, when celebrities come out with a clothing line or fragrance, it’s kind of ridiculous. Does Jennifer Lopez really need all those versions of Glow? But with the news that the Olsen twins are creating a brand-new collection of eyewear for The Row, we’re not exactly shocked. After all, the mini moguls basically wear sunglasses like Rachel Zoe – inside, as major accessories, and the larger the better. This spring, four different styles of sunnies will launch at Barneys New York and Bergdorf Goodman, priced from $325-$390. The twins partnered with Linda Farrow to create the designs: aviator, square frame, round ’60s-inspired, and brow-line rims. “We tried to find certain pieces that look good on more than one face, to pay close attention to how they fit certain faces and make them wearable at the same time,” said Ashley Olsen.
Don’t worry (as if you are), the twins aren’t stopping their fashion takeover with sunglasses. Apparently, the future may even hold space for footwear and handbags. [WWD]
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When it comes to Stella McCartney, our personal philosophy is she can do no wrong, besides lower her prices a ton. First there was all that athletic wear, then fragrance, and now, Sir Paul McCartney’s daughter is expanding her collection to include sunglasses. The shades starts at $180 and go up to $250 — look for them to drop at Stella McCartney stores worldwide and online later on this year. Maybe it’s tough to love these at first sight, but take a second look and you’ll see their beauty: sleek, simple and sophisticated, much like McCartney herself. [FabSugar] Keep reading »
Um, no this is not Rihanna, but these are the insane studded pair of stunners she’s all about in the new “Run This Town” video by Jay-Z and featuring Kanye West. They are A-Morir by designer Kerin Rose and, yes, you can actually see through them. For $350 bucks, you’d better be able to. Sheesh. [High Snobiety] Keep reading »
Ray-Ban has gone one step above the paper doll concept of online dressing rooms by offering a downloadable program that allows you to try on sunglasses in a virtual mirror. The image is taken straight from your web cam, and you can move with it, which is pretty genius considering that up until now we never would have risked buying sunglasses online. We can only imagine how this could evolve for the clothing industry. It would be beyond amazing if we could stand in front of our web cam in our undies and be able to virtually try on clothes! [Ray-Ban] Keep reading »
This summer staple is enjoying newfound attention from designers who have created fun new accessories inspired by shades. Our favorite so far are from A’N'D, which sells Wrist Shade Bracelets, bangles cut from sunglass lenses. Their Grey Neckshade Necklace (above), also features nearly a dozen charms which look like broken shades. (Log on to Creature Comforts to find these pieces on sale right now.) While you’re at it, log on to Odd and Even NYC, which sells amazing vintage-inspired shades by designer Samantha Smikle. Her Double Chain Faced Shades, $20, are connected to a gold chain link, which means you can wear them as a necklace or in the traditional style of over your eyes to protect your peepers from the sun. So old school!
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We get it, Martin Margiela. You like to think outside of the box, you’re a non-conformist (as evidenced by your recent cray-cray couture creation). But must you insist on being so out there that your new sunglasses have practically no form at all? From the Fall/Winter 09 collection, these men’s shades are more like a windshield for your face. For the price of nearly half a grand, you could probably just as easily bend some plexiglass over your face. [Colette.fr] Keep reading »