Tag Archives: sunglass hut

Rachel Bilson Is Now A Style Blogger And Advisor For Sunglass Hut

It’s become clear that companies are now convinced that fashion blogs and social networking (whatever that means to you) are the answer. This is blatantly apparent in Sunglass Hut’s latest online initiative, casting Rachel Bilson as the company’s new style advisor and blogger. What this means: photo shoots of Rachel Bilson clad in Sunglass Hut products in which she cultivates a look and writes about trends like “retro prim” or metallics. (And by “writes,” we assume this means “written carefully by a PR team so as to strategically mention as many product names as possible.”) You can also ask Rachel sunglasses-related style questions, on which, apparently, she is an expert … Keep reading »

The 5 Most Ridiculous Jobs In Fashion

Depending on your point of view, you could say every job in fashion is, at its heart, not just a little bit silly. But believe it or not, there are oh-so-many levels of ridiculousity. After reading the news about Rachel Bilson being named Sunglass Hut’s new (and first of its kind) “Eyewear Ambassador” — “I can’t say what makes me a good style adviser for them, but I am a huge sunglasses addict,” she told WWD — we started thinking about other funny and/or odd fashion jobs. They are, of course, presented after the jump! Keep reading »

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