Tag Archives: summers eve

Summer’s Eve Very Strange Vagina Quiz

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A new Summer’s Eve campaign called “ID the V” tests your knowledge of your own vagina. According to the quiz nearly 70 percent of women are unable to identify the five major parts of their own genitals. Wow, that seems like a really high, really depressing percentage. Anyhow, the idea of promoting knowledge about the V, and the whole concept of “to know it is to love it,” is great. Summer’s Eve is also donating $1 to I Am That Girl, an organization dedicated to inspiring confidence in women and girls, for the first 25,000 women who get a perfect score on the quiz. Also, great.

The fact that the quiz is moderated by a talking hand that refers to itself as a vagina, BIZARRE. The only thing that would have been stranger is if they had drawn pubic hair on the hand. “Honestly, between you and me,” coos the talking hand/vagina, “I almost got one wrong on my first try and I’m a vagina!” Is it a trick question? Like, wait! That’s not a vagina! That’s a talking hand! Ten bonus points. If 70 percent of women don’t know their anus from their clitoris, isn’t anatomy this bait and switch going to confuse them further? For the record, I got 100 percent on the quiz and the talking hand/vagina congratulated me with a “Thatta girl!” which made me feel extremely uncomfortable. [Summer's Eve]

Today’s Lady News: Summer’s Eve Pulls Their Racist Douche Ads Offline

  • Summer’s Eve pulled two of their racist douche commercials offline after an outpouring of complaints over their depictions of black and Latina women. Summer’s Eve’s PR defended their ads — like the sassy black vagina spoke with an “urban” accent and talked about how much money she spends on her hair — as “empowering” women and even said they had “in-house multi-cultural experts” who OKed the commercials. Actual women who don’t believe we need vaginal cleaning products thought otherwise. [Twitter.com/FleetSummersEve]
  • A Planned Parenthood clinic in McKinney, Texas, was attacked last night with a Molotov cocktail (a homemade bomb made from diesel fuel inside a glass bottle). Fortunately the inside of the clinic was not harmed and there were no injuries. This is called domestic terrorism, people. [McKinney Courier-Gazette]

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Stephen Colbert Sends Up Summer’s Eve Douche Douchiness (NSFW)

Stephen Colbert is always on the lookout for injustice against menfolk. And where do men suffer the most than in the field of genital cleaning products? Women have long enjoyed empowering cleaning agents marketed to their dirty vaginas. But the poor, dirty penis? Shamefully ignored. What nerve!

When Summer’s Eve douche products unveiled their new “Hail To The V” commercials last week, Colbert could not take it any longer. This injustice has to stop. Thank God men now have Fresh Pine Dick Scrub so that you, like your lady counterparts, can screw around with what nature intended. May you never feel embarrassed about that not-so-fresh feeling ever again. [Colbert Nation] Keep reading »

Today’s Lady News: Ad Agency “Surprised” Women Don’t Like Those Summer’s Eve Douche Commercials

  • The ad agency that made Summer’s Eve’s offensive new “Hail To The V” douche commercials — starring a black vagina who talks about her hair and says “you best be headed to the store,” as well as a Latina vagina who says “Aye yi yi!” — is surprised you think those ads are racist. According to a statement from The Richards Group:

    “We have a wonderful client that recognizes no matter what they do, marketing in the feminine hygiene category is going to provoke a reaction. After listening to thousands of women say they want straight-talk and lighthearted communication on a historically-uncomfortable topic, Summer’s Eve gave us license to be bold, irreverent and celebratory across a multitude of mediums and to different audiences. We are surprised that some have found the online videos racially stereotypical. We never intended anything other than to make the videos relatable, and our in house multi-cutural experts confirmed the approach. The more important mission is to get women talking about taboo topics and we hope these negative sentiments don’t overshadow that effort.”

    “In house multi-cultural experts”? What? I guess if they — whoever they are — say racial stereotypes are OK, then of course, by all means, go ahead! [AdWeek]

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Douching Is All About “Empowerment,” Says Summer’s Eve PR

Yesterday, thanks to Summer’s Eve douching products, I learned that my vagina is “the most powerful thing on Earth and that samauri warriors and medieval jousting was all about fighting over a good, clean vagina. It turns out there are more douche-y douche commercials where that came from. Keep reading »

Your Vagina: The Most Powerful Thing On Earth (Which Is Why You Should Douche It)

A reader tells us this Summer’s Eve douche commercial played before a screening of “Harry Potter” this weekend. And I never before knew that samauri warriors and medieval jousting was all about fighting over a good, clean vagina. What did the fair maidens of yore do to get that Lysol-fresh feeling? (Thanks to commenter mywittyscreenname for the link.) [YouTube] Keep reading »

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