As you might remember, some of us at Ye Old Frisky Office are huge Gilt Groupe fans. And so, we are especially amped at the idea of Gilt pairing up with some of our favorite style bloggers for a major sale. Bloggers from the website The Coveteur, along with Rajni Lucienne Jacques, Lauren Remington Platt and Diane Birch have curated a bunch of their favorite items. The sale starts at noon today, so get your mouse and your wallet ready. [Gilt] Keep reading »
It’s become clear that companies are now convinced that fashion blogs and social networking (whatever that means to you) are the answer. This is blatantly apparent in Sunglass Hut’s latest online initiative, casting Rachel Bilson as the company’s new style advisor and blogger. What this means: photo shoots of Rachel Bilson clad in Sunglass Hut products in which she cultivates a look and writes about trends like “retro prim” or metallics. (And by “writes,” we assume this means “written carefully by a PR team so as to strategically mention as many product names as possible.”) You can also ask Rachel sunglasses-related style questions, on which, apparently, she is an expert … Keep reading »
As of late, fashion blogger and street style shooter Garance Doré has added videos to her repertoire. Many of her videos so far have focused on runway shows, the behind the scenes action, and the models strutting down the catwalk. In her most recent installment, “A Month in Fashion,” she gives a peek at her life as a fashion blogger, traveling around the world to fashion shows, frequently in the company of her fiance, fellow style blogger Scott Schuman, aka The Sartorialist. It’s stylish, sweet, and romantic. [Garance Doré] Keep reading »
In case you haven’t noticed, fashion blogging has reached new heights of celebrity and popularity. What started out as a wholly indie movement—girls discussing fashion on their Live Journals, or posting pics through a Blogger account to share with friends—has now turned into a veritable “field.” To begin a fashion blog nowadays often isn’t just about personal expression, but also about assuming a higher editorial knowledge of style and the industry.
And now, it’s also about freebies (and fame). At least for those who become the popular kids on the web. Keep reading »