Tag Archives: spring 2010

Forever 21 Lookbook Styling: Confusing, Terrifying

Big, mainstream brands like J.Crew and Target have done an exceptional job turning their images around with the help of artful styling. In the case of the former, Jenna Lyons and a team of hip stylists create the kind of frothy tableaus you see here and lookbooks to compete with any high-fashion brand, and the latter gets the job done thanks to collaborations with “it” designers like Rodarte. Forever 21 has evolved into a more sophisticated brand as well, attracting plenty of over-21s who want to buy into their sweet, oh-so-sweetly priced trendy goods. We love ‘em! But when it comes to the professional styling game, it looks like this season at least, they have failed. No really. FAIL. [Nitrolicious]

A few more puzzling Southwestern-themed combinations, after the jump! Keep reading »

Madewell Figures Out How To Save The Newspaper Industry

The newspaper industry is in turmoil trying to figure out how to save the business when all they really have to do is follow Madewell‘s lead by throwing some hot girls and cute clothes on the situation. [Refinery29] Keep reading »

Tough Girl Makeup At Prabal Gurung

Prabal Gurung showed his first collection in February (before that he was design director at Bill Blass), but his name is on everyone’s tongue this season. Not only was he quoted in today’s New York Times article about getting into the fashion biz, but Rachel Zoe tweeted last night that she was wearing one of his designs. We got to peek backstage as the models were getting prepped for the show, where it was all about bringing out the inner bitch. Keep reading »

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