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The Wolf In The Cereal Bowl: How Special K And Other Companies Co-Opt Body Acceptance To Sell Body Shame

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The Wolf In The Cereal Bowl: How Special K And Other Companies Co-Opt Body Acceptance To Sell Body Shame

It wasn’t long ago that Special K was selling us on the idea that we could “drop a jean size in two weeks” by replacing meals with cereal, shakes and their other food-ish products. In fact, the cereal has long been marketed as a weight loss/weight maintenance plan. This is a brand that once recommended pinching yourself on a regular basis to determine if you should watch your weight.  “Can you pinch more than an inch?” Try the Special K breakfast! (Results not typical. May result in bruising.) But now they are singing a different tune. Sort of. Kellogg’s has figured out a new golden formula. Here’s a 5-step breakdown of how it works:

Step 1: Women believe we’re not thin enough, pretty enough, good enough because for decade after decade, advertisers have told us these things in order to sell products as the solution to the insecurities they stoke. Keep reading »

Do Not Want: A Very Special Special K Snack Bag

Do Not Want: Picnic Pants
Now you can eat potato salad off your crotch! Read More »
Do Not Want: Sunglasses
Patriotic? Maybe. Ridiculous? Definitely. Read More »
Do Not Want: Molting Boots
Pretty sure these boots are shedding their exoskeleton. Read More »

I’m not sure where to begin, because this bag is pretty terrible on all counts. The first glaring issue is that it’s ugly. So yeah — Australian handbag designer Kirrily Johnston collaborated with Special K (yes, the cereal) to create this purse following the brand’s “Handbag Exposé,” which found that 79% of women don’t carry a snack with them during the day. That’s where the bag comes in: the campaign claims that the special “Special K red” suede will serve as “a visual cue to help the 96% of women who think about snacking each day.” I don’t know what kind of statistic that is, but there it is. The interior also features a “Special K Snack Pouch” (I’m not making this up), a specially designed snack bar pocket. This bag is $750. You want? [Racked]

Bad-Boy Club Drug Could Be The Answer To Depression

Wow, I never thought I’d see the day: Special K is about to get a makeover! Remember the drug’s sleazy clubbing days in the ’90s? The highly-addictive drug, called ketamine, started off as a humble animal tranquilizer but worked its ways into the hottest night spots, sending users into an ecstasy that made time stand still — or, more accurately, into a “dissociative anesthesia” that could lead to a psychotic breakdown.

But here’s the latest twist in ketamine’s history: It could revolutionize the way depression is treated. I’m not talking your garden-variety blues. This is for real, serious, deep, clinical depression. How could something so toxic for club kids be so helpful for people who are ill? Read more...

Quick Pic: Bikinis Are The New Parisian Streetwear

Here’s how cereal brand Special K wants to motivate the French: “After my bikini challenge with Special K, the hardest thing is deciding.” Apparently, however, you only get four choices. [Mademoiselleaparis.com] Keep reading »

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