Raise your hand if you’re a caffeine addict just like I am? (I’m guessing that’s about 99 percent of us, right?) If we are ready to be slightly horrified at our behavior, UpCoffee, a new app by the life-tracking wristband folks at Jawbone, explains exactly how much caffeine you consume each day. The app hopes to make it easier for users to understand how caffeine effects our quality of sleep and ascertain that the latte or latte they guzzled a few hours ago won’t keep them awake. Keep reading »
We’re not really sure what prompted this normal-looking dude, Nate, to take a bath in 312 cans of Pepsi, but by all means, man, do what you gotta do. (Methinks it might be a Pepsi Max commercial disguised as a viral video.) I personally like to cleanse in soap and water and drink soda, but who am I to judge? We’ll, uhh, watch from here. [Laughing Squid]
Further proof the end times are here: Mountain Dew would like to provide its “extreme”-loving customer base with something that they can properly guzzle in the morning hours, so they’ve created Kickstart, a carbonated soda drink that contains five percent fruit juice.
That five percent juice makes all the difference in the world. Because of it, Mountain Dew doesn’t have to classify Kickstart as a soda, but rather as a juice drink. Company marketing officer Simon Lowden says they created the juice drink in order to provide an alternative to typical morning drinks like coffee, tea and juice. (No mention of water, of course). They’ve created several flavors for Kickstart, including “energizing orange citrus” and “energizing fruit punch.” This isn’t the company’s first foray into destroying breakfast. Last year, they partnered with Taco Bell to produce a Mountain Dew/orange juice mashup. Mountain Dew is marketing it as a “new way to do mornings.” We’re calling it one step closer to turning the movie “Idiocracy” into our truth. [NY Times]
Yet another reason diet soda may not be as good a choice as you assumed: A new study links it to an increased risk of depression, LiveScience reports. More than 263,900 US adults answered questions about their beverage consumption between 1995 and 1996, and about 10 years later, they were asked if they had been diagnosed with depression since the year 2000. Those who regularly consumed four or more cans per day of any type of soda were 30 percent more likely to have been diagnosed with depression, but those who chose diet soda saw a 31% increased risk compared to just 22% for regular-soda-drinkers. Read more…
Mayor Bloomberg wants to ban sodas bigger than 16 ounces from being sold in New York City (with afew exceptions), and as the AP points out, he’s likely to get his way considering he appoints everyone on the city’s Board of Health. Read more…
You’re probably expecting an avowed feminist like myself to put a diet soda commercial marketed to men with guns, ATVs and snake attacks on blast. It’s true, Dr. Pepper Ten’s new ad declaring “It’s not for women” is dripping with machismo like beads of sweat pour off a gator hunter in the Florida sun. But the commercial is a lot more sexist towards men than it is towards women. Yes, men are victims of sexism, too. Can Madison Avenue really not sell a 10-calorie soft drink to men without sweeping gender generalizations?
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