Further proof the end times are here: Mountain Dew would like to provide its “extreme”-loving customer base with something that they can properly guzzle in the morning hours, so they’ve created Kickstart, a carbonated soda drink that contains five percent fruit juice.
That five percent juice makes all the difference in the world. Because of it, Mountain Dew doesn’t have to classify Kickstart as a soda, but rather as a juice drink. Company marketing officer Simon Lowden says they created the juice drink in order to provide an alternative to typical morning drinks like coffee, tea and juice. (No mention of water, of course). They’ve created several flavors for Kickstart, including “energizing orange citrus” and “energizing fruit punch.” This isn’t the company’s first foray into destroying breakfast. Last year, they partnered with Taco Bell to produce a Mountain Dew/orange juice mashup. Mountain Dew is marketing it as a “new way to do mornings.” We’re calling it one step closer to turning the movie “Idiocracy” into our truth. [NY Times]
Yet another reason diet soda may not be as good a choice as you assumed: A new study links it to an increased risk of depression, LiveScience reports. More than 263,900 US adults answered questions about their beverage consumption between 1995 and 1996, and about 10 years later, they were asked if they had been diagnosed with depression since the year 2000. Those who regularly consumed four or more cans per day of any type of soda were 30 percent more likely to have been diagnosed with depression, but those who chose diet soda saw a 31% increased risk compared to just 22% for regular-soda-drinkers. Read more…
Mayor Bloomberg wants to ban sodas bigger than 16 ounces from being sold in New York City (with afew exceptions), and as the AP points out, he’s likely to get his way considering he appoints everyone on the city’s Board of Health. Read more…
You’re probably expecting an avowed feminist like myself to put a diet soda commercial marketed to men with guns, ATVs and snake attacks on blast. It’s true, Dr. Pepper Ten’s new ad declaring “It’s not for women” is dripping with machismo like beads of sweat pour off a gator hunter in the Florida sun. But the commercial is a lot more sexist towards men than it is towards women. Yes, men are victims of sexism, too. Can Madison Avenue really not sell a 10-calorie soft drink to men without sweeping gender generalizations?
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Is the traditional Diet Pepsi can too short and fat for you? Are you embarrassed to be seen holding it? No worries, girlfriend. PepsiCo. has announced it’s releasing a “taller, sassier, new Skinny Can” which is meant to celebrate “beautiful, confident women.” It’s like the Virginia Slims of diet sodas! Naturally, the new can will debut this fall, just in time for fashion week, because, duh, “Our slim, attractive new can is the perfect complement to today’s most stylish looks,” said Pepsi CMO Jill Beraud. Ugh. I think I’ll stick with my chubby Diet Coke, thanks. [The Daily What] Keep reading »
Jones’ Bacon Flavored Soda is a gastronomic experiment I don’t want to partake in. Two bottles cost $10 and come with a bag of cheddar bacon popcorn, bacon lip balm, and bacon gravy. The perfect gift for that special pig in your life. [AOL] Keep reading »
Here in NYC everyone is freaking out because the governor, backed by the mayor, has proposed a tax on sugary drinks such as soda. But beyond just balancing the budget, it looks like this law could help guys in the sack. A Danish study found that men who drink a liter or more of soda each day have a 30 percent lower sperm count than dudes who didn’t drink it at all. Keep reading »