So what’s the deal with all the product placement in music videos these days? Sure Britney’s video earlier today was filled with subtle – and not so subtle – references to products available on the market. So what’s the deal?
Well, product placements help offset the costs of making videos, which are normally paid for by the record label and the artist. According to a report released last summer by PQ Media, a research firm, the money spent on product placement in recorded music grew 8 percent in 2009 compared with the year before, while overall paid product placement declined 2.8 percent, to $3.6 billion.
Revenue from product placement in music videos totaled $15 million to $20 million last year, more than double the amount in 2000.