skin lightening

News

Whitenicious, a cosmetics line created by California-based, Nigerian-Cameroonian pop star Dencia touts its ability to help customers even out their skin and get rid of discoloration. The product is essentially a skin bleaching cream in a golden jar, sold for $150 a pop– well, at least that is what anyone would gather from Dencia’s “transformation” READ MORE »


Celebs

Vanity Fair has been accused of lightening “12 Years A Slave” actress Lupita Nyong’o’s skin in photos (left). The skin color difference is drastically different! I find it hard to believe her skin just looks a lot lighter from the flash or lighting. [Clutch Magazine]
A Detroit man has plead not guilty to… READ MORE »


News

Who could blame you if on Sunday night, after Miss America was crowned, you wanted to quit America for a little bit — or at least Twitter? Nina Davuluri, an aspiring med student, performed a Bollywood dance, charmed the judges’ hearts, and took home the coveted, glitzy Miss America crown. She also poked the bear… READ MORE »


Celebs

The rampant white-washing of models, actresses, and musicians of color is not a new concept. Freida Pinto, Rihanna, and Aishwarya Rai have all previously fallen victim to white-washing on magazine covers and in promotional images. Beyoncé’s skin was lightened dramatically in a 2008 cosmetics ad by L’Oreal, where she is the spokesperson. These incidents can… READ MORE »


Style

Vaseline has launched a Facebook app in India that allows users to lighten or whiten their skin tone in their profile photos. The app promotes Vaseline’s skin-lightening creams for men and feature Bollywood actor Shahid Kapur, whose face is spliced in two, half dark, half light. When downloading the app, Facebook says “Try the Vaseline… READ MORE »


Celebs

New photos of Sammy Sosa attending an awards event in Las Vegas hit the web over the weekend, and the former baseball slugger looked quite different, to say the least. His skin appeared to be several jarring shades lighter, causing some to speculate that he had bleached his skin like Michael Jackson was rumored to… READ MORE »


Celebs

We were psyched to learn that L’Oreal hired “Slumdog Millionaire”‘s Freida Pinto as its latest spokesperson. This is the first shot from the upcoming ad campaign. She looks … lighter. L’Oreal, have you learned nothing from the Beyonce debacle? [via Daily Mail U.K.]

Update: L’Oreal sent us this statement: “L’Oréal Paris is thrilled to… READ MORE »


News

Yesterday, we reported the controversy surrounding L’Oreal Paris’ latest Feria hair color ad featuring spokesperson Beyonce with lighter skin and a pointier nose. The ad, which is in the Sept. issues of Essence, Elle and Allure, created a stir among celebrity bloggers who definitely noticed a change in Beyonce’s appearance. As expected, L’Oreal Paris issued… READ MORE »