Whitenicious, a cosmetics line created by California-based, Nigerian-Cameroonian pop star Dencia touts its ability to help customers even out their skin and get rid of discoloration. The product is essentially a skin bleaching cream in a golden jar, sold for $150 a pop– well, at least that is what anyone would gather from Dencia’s “transformation” as seen on the advertisement, from a mocha beauty, to a caramel, Beyonce look-alike, to a washed-out corpse.
So why is this never explicitly stated? More importantly, why is the purpose of Whitenicious — to make a dark skinned person have lighter skin — intentionally concealed? The advertising campaign for Dencia’s product leads consumers to believe that the function of her “cosmetic” is to “nourish your skin and lighten dark knuckles, knees and elbows.” Keep reading »
Who could blame you if on Sunday night, after Miss America was crowned, you wanted to quit America for a little bit — or at least Twitter? Nina Davuluri, an aspiring med student, performed a Bollywood dance, charmed the judges’ hearts, and took home the coveted, glitzy Miss America crown. She also poked the bear that is racist morons on the Internet. The Syracuse, New York-born Davuluri was called everything from an “Arab” to a member of “Al-Quaeda” to “Miss 7-11″ … despite being from the good ol’ U.S. of A suburbs.
Well, this story gets even more depressing. Miss America Nina Davuluri might be too brown for some racist twats to consider her “American.” But, some people have noted, Davulauri might be too dark-skinned to be considered pageant-worthy in India, a country that has been known to privilege fair-skinned women who lighten their complexion with dangerous skin-bleaching creams. Keep reading »
The rampant white-washing of models, actresses, and musicians of color is not a new concept. Freida Pinto, Rihanna, and Aishwarya Rai have all previously fallen victim to white-washing on magazine covers and in promotional images. Beyoncé’s skin was lightened dramatically in a 2008 cosmetics ad by L’Oreal, where she is the spokesperson. These incidents can be contributed to digital retouchers and the outlets that choose to release the images … but what about your own album cover and promo ads? The photos accompanying Beyoncé’s most recent release, 4, have stirred up controversy and it’s not a struggle to see why. Beyoncé is a fairly light-skinned black woman and she generally keeps her hair lightened to a shade that’s more caramel than chocolate. But these shots have her looking straight up like Lindsay Lohan with a subtle tan. If you showed me this image on its own and asked me who it was, Beyoncé would be my last guess.
Again, these light-skinned images are promotional ads for Béyonce’s own album, which leads me to believe that she absolutely approved the photos. [NYMag.com]
Vaseline has launched a Facebook app in India that allows users to lighten or whiten their skin tone in their profile photos. The app promotes Vaseline’s skin-lightening creams for men and feature Bollywood actor Shahid Kapur, whose face is spliced in two, half dark, half light. When downloading the app, Facebook says “Try the Vaseline Men Be Prepared Application for a fairer and spotless profile picture.”
Oh, if only this were about removing “spots.” Keep reading »
New photos of Sammy Sosa attending an awards event in Las Vegas hit the web over the weekend, and the former baseball slugger looked quite different, to say the least. His skin appeared to be several jarring shades lighter, causing some to speculate that he had bleached his skin like Michael Jackson was rumored to have done. Keep reading »