Tag Archives: shiseido

Shiseido Lets You Try On Makeup Without Lifting A Brush

Japanese makeup brand Shiseido has gone high-tech with a digital makeup mirror that allows customers to get a makeover in real time without using any actual products. Launched in a Tokyo department store, the computer program shows video feedback of your face, which you can doll up with eye shadow, lipstick, and pretty much anything else available in the Shiseido range. For the super organized shopper, the device prints out a before and after sheet with product details.

We’ve seen a bunch of virtual try-on systems lately that have allowed users to sample anything from jeans to sunglasses. If this trend continues … will anyone even go shopping at all anymore? [Springwise.com] Keep reading »

How Do We Feel About Breast Milk Shampoo?

Shiseido sells a line of shampoo and body washes in Japan that touts “mother’s milk” as a component. Ew! Do these Shiseido products really have breast milk in them? Turns out they don’t (phew), but rather, the beauty company is trying to sell “the concept of mother’s milk,” which apparently means pulling nutrients from other sources that also happen to be found in breast milk.

So, uh, isn’t that still kind of strange? The idea of getting the benefit of mother’s milk (even if it isn’t the real thing)? Let’s hope this isn’t the beginning of an uncomfortable trend—breast milk for beauty products. [Inventor Spot] Keep reading »

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