Tag Archives: sherri schneider

“The Rules” Are Coming Back — And They’re Still Not Helpful

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For a period in 1995, women stopped calling men on the phone and approaching them in bars. The reason? The Rules, a bestselling dating advice book by Ellen Fein and Sherri Schneider. The book, which became a cultural flashpoint, encouraged women to adopt more old-fashioned rules about dating and relationships, like using an egg timer to limit phone calls to five minutes and never, ever sleeping with a guy on the first (or fifth) date. Though the book was popular enough to spawn several sequels, Fein and Schneider have mostly stayed out of the media in the new millennium. Until now. Their new book, Not Your Mother’s Rules, will be published in February 2013. Though the basic approach is still the same, they’ve updated their formula to include advice about texting, sexting, emailing, and (of course) online dating. Keep reading »

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