Tag Archives: shapewear

Spanx To Celebs Like Beyonce, The Shapewear Market Is, Uh, Expanding

Shapewear: we used to call them granny panties. And maybe you still do (granny-chic is in now, anyhow), but tummy-tucking undies are no longer for the geriatric set. We’ve seen the signs coming for a while—first with the Spanx explosion (or implosion, if you will), and then with the underwear-as-outerwear trend that began coming down the runways. Now, reports WWD, the shapewear market is experiencing a huge rebirth, citing a growth in retail sales of over 10 percent in the last year. The real reason behind the fad? Celebrity fans (duh), but more specifically, Rihanna with her metallic corset costume, Beyoncé‘s gold bodysuits from her latest tour, and Lady Gaga‘s … well, Lady Gaga’s everything.

So, what about you? Have you been eschewing your lacy thongs for full-coverage knickers? [WWD] Keep reading »

Maxi-Spanx, Anyone?

As if thigh-slimming Spanx weren’t embarrassing enough, the company now makes these torso-covering panties. The brief style comes attached to a panel of super-tight elastic material, which goes up so high it sits right under your boobs. Wonder if they’ll start making these with a bicycle-short cut … aw, hell, might as well just make a full-body Spanxsuit in that case. [Nitrolicious] Keep reading »

Dresses With Built-In Corset Shapewear Get Male “Pulses Racing”

Shapewear is a wonderful (yet uncomfortable) invention. But for many, it brings about the irreconcilable Bridget Jones dilemma. Wear tummy-tucking device to increase chances of getting laid, only to terrify your partner with enormous panties? Or opt for sexy underthings that let all your junk hang out, therefore, decreasing one’s chances of finding a mate? Now there’s a company called Asda making dresses with corset-like shapewear built in to the garment (allowing the wearer to opt for whatever underthings she pleases). The vintage-inspired designs claim to suck it all in and take off inches. Keep reading »

Fashion Test Drive: Assets Fantastic Firmer Mid-Thigh Short

The other day I had on a sexy sweater-dress from Madewell. Well, it would have been really sexy if static hadn’t made it cling to my lace tights. By the time lunch rolled around, I was in dire need of a slip. But, you see, a slip isn’t something that’s easily found in this day and age, unless you hit up a department store. So, I wandered into Ann Taylor Loft, vaguely remembering their new line of shapewear and hoping that they had something like a slip. What I found was the Fantastic Firmer Mid-Thigh Short from the Assets line by Sarah Blakely.

Here’s what I discovered … Keep reading »

Do We Want To Show Off Our Fat Or Suck It In?

The NY Times just can’t decide today—on the one hand, they are singing the virtues of embracing the chunk, on the other, they’re all over a new men’s “shapewear” line (aka girdles for men — MIRDLES!) that’s selling like hotcakes at Saks Fifth Avenue. Pick one and get behind it, Times editors! Are we fat and loving it or do we need another newfangled contraption to suck in our gut? Or… maybe it’s not that easy? Keep reading »

Sucking-Tummy-In-Panties Look A Little Less Scary With Lace

Shapewear will never be the most attractive undergarments—cue Bridget Jones swatting away Daniel Cleaver from gawping at her control-top panties—but at least Spanx are making an effort to look less frumpy. Detailed with lacy designs and metallic lining, Spanx’s Haute Contour undergarments are actually pretty, which is practically unheard of for thigh-shapers and tummy-squeezers. The camisoles and thongs still look rather old-fashioned—but we wouldn’t fight Hugh Grant too hard from seeing them. [Spanx Haute Contour] Keep reading »

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