Tag Archives: sexist advertising

Is This Sexy/Sexist Equinox Billboard Really So Bad?

sexy equinox ad

Maybe I’m just a sexist pig, but I fail to get a boner for this allegedly sexist Equinox billboard in Bethesda, Maryland, that has a group of mothers petitioning for its removal. The billboard depicts an attractive young woman, fully clothed in a dress and heels, crawling on a pool table while she shoots a ball with a cue; the tag line, “Dexterity,” is obviously a reference to the fact that she’s bent over in what is both a billiards and doggie style position. The image was photographed by Terry Richardson, known for both his provocative photos and for being a perv with the women he shoots.
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Ford India Ads Show Kardashians & Other Women Bound, Gagged & Locked In Car Trunks

India's Rape Culture
water cannon india
India's rape culture is out of control. Read More »
What Is Manhood?
Times Of India respect women newspaper ad
Indian newspaper ad implores men to respect women. Read More »
Indian Men Protest
Indian men don skirts to protest rape culture. Read More »
ford india kardashian

Looking at pictures of women with cartoonishly large breasts, bound and gagged in the backseat of the trunk of a car, you might think you’re looking at bondage porn.

But no, you would be looking at someone’s idea of “advertising” for the Ford Motor Company. The tagline? “Leave Your Worries Behind.” Keep reading »

Swiffer Thinks Men Should Get A Damn T-Shirt For Cleaning

Gross Apartments
gross apartments
Dudes, this is why ladies think your apartments are gross. Read More »
Sexist Axe Ad
axe boobs
A headless pair of boobs stars in Axe's new commercial. Read More »
On Housework
Who does the most housework in a marriage? Read More »
swiffer man up clean up

Yes, men cleaning. Who’d've thunk, right?!  Just a T-shirt, Swiffer? Not a Boy Scout badge? Or the Nobel Prize, perhaps?  I mean, men cleaning is obviously such a rare and uncommon practice that you think guys deserve a T-shirt bragging “Caution: Men Being Awesome” for wiping a Swiffer across the floor. (Which, as someone who also does not like to clean, I don’t think we can justifiably call “cleaning.”) It’s all part of the world’s dopiest Facebook contest called “Man Up, Clean Up” for men who are “clean, dirty, skilled or clueless” to go to Swiffer’s page and share stories of why it is “worth it” to help with household cleanups. More blowjobs? Not getting roaches? THE POSSIBILITIES ARE ENDLESS. And just think, when you win that T-shirt, you’ll have something to use as a rag. [BusinessWire]

Headless Pair Of Boobs Romanced By Cousin Itt: An Axe Commercial

Is This Sexist?
sexist Vila Olimpica ad photo
Some say this ad is sexist and offensive, some say it's not. Read More »
Rapey Ad
rapey belvedere ad photo
Whoa, that's hella inappropriate, Belvedere vodka. Read More »
Order Up A Soul Mate
This old ad for Bill Blass implies you can order a GF like a burger. Read More »
WTF?!
axe boobs
Axe Hits A New Low

Axe hits a new low in advertising with this commercial starring a headless pair of boobs on legs, supposedly representing the office crush. Yup, the love interest in this commercial is just a pair of tits. A Cousin Itt-inspired walking head of hair — meant to represent, ha ha, “what girls see first” on a man — pines over the headless boobs throughout the ad only to finally get her at the end. More creepy than funny, I think.  If I were a dude, I’d be offended 1) that advertisers think I’ll buy their hair gel because they showed me (silicone? paper mache?) boobies, 2) that men are one-dimensional: Grunt. Grunt. Boobs. Buy hair gel. Boooooobs.

And I’m not just saying that because this commercial thoughtlessly ignores all the ass men out there. Think of the poor, neglected ass men, Axe! [Ad Week]

Ukraininan Women Will Steal Your Husbands, According To This Dutch Commercial

Mail Order Bride
New Zealand radio station gave away Ukrainian mail order bride. Read More »
Topless Feminists
Topless Ukrainian feminists draw lots of attention to their causes. Read More »
Sexist Ads
Not all advertising campaigns are sexist and offensive. Read More »
ukrainian women commercial
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Today in Awkward Diplomatic Kerfluffles: the entire country of Ukraine is pissed at the entire country of The Netherlands for airing a commercial that implies sexy, sexy Ukrainian women are a bunch of husband-stealing sexpots. The ad was made by a Dutch energy company called NLE and references the Euro 2012 soccer games, which will be hosted by the Ukraine. (On a side note, any other Americans find it utterly impossible to keep Europoeans and their various soccer tournaments straight?!) The ad shows a woman Googling the words “Ukrainian women” and coming up with images of super sexy hot Ukrainian ladies. She then immediately goes and purchases an at-home beer tap, presumably so her husband will stay on his couch and not leave her for some random blonde chick in the Ukraine during a soccer match. Ukraine is now pissy that the commercial will affect tourism during the Euro 2012 games. Keep reading »

Diva Hotel’s Cougar Package Deal Grosses Us Out

According to The New York Times, cougars are not only trendy, but they’re here to stay! And if that’s the case, she’s gonna need a place to stay, when she’s on one of her prowls. That must be the rationale behind Diva Hotel’s “Cougars With Personality” package. The San Francisco boutique hotel is offering sexy older ladies a one night stay, “2 animal print Hanky Panky thongs” (would she wear anything else under her impossibly tight mini?!), “2 lemondrop cocktails” (Cosmos are so last year), two $25 gift certificates to the spa, a complimentary bra fitting for two at Nordstrom (because a cougar needs to “hold ‘em high!”), and the “Huntress Road Map,” which is a list of all the cougar-friendly bars in the city. Prices start at $199, cabana boys not included. Seriously, who would actually go for this crap? Keep reading »

Five More Reasons We Still Need Feminism

Sirens siren Heather Wood Rudulph has written a piece for Huffington Post about five reasons we still need feminism, including the recent murder of abortion provider, Dr. George Tiller, and the propensity of pop culture to make women look like marriage-crazy loons.

Her five reasons are just dandy, but why limit ourselves to only five? It was depressingly easy to think of five more reasons we need more of the F-word. Keep reading »

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