sexist ads

News

This weekend, I found myself engaged in an impassioned conversation over Twitter with several women, among them Australia’s “Bra Queen” Renee Mayne, about a 2004 Elle MacPherson Intimates ad which resurfaced online. The image, which was reportedly made for print, magazine and newspaper ads in Australia, depicts a woman in lingerie, thigh-high stockings and high… READ MORE »


News

Add one more advertisement to the slew of commercials stereotyping men and women. Asda, a British supermarket, debuted a new ad for the Christmas holidays, featuring a mother running herself ragged, creating the perfect Christmas for her family. Because, you know, that’s what all women do. … READ MORE »


News

Whoever does advertising for the New York Knicks must have thought this ad about bagging “sixes” and “sevens” was a 10, when it’s really a zero. People are people, not numbers ranking them on their attractiveness. I was going to call this ad “sexist,” but really, it’s more all-around douchey for either gender. [VIBE]… READ MORE »


News

I don’t fully understand why these ads  are “sexist” or “offensive,” as per the women’s health blog Blisstree. The Brazilian gym Vila Olimpica ads show big, muscular men standing behind women, their ripped arms doing things like opening jars and bottles of wine. But I didn’t read this as “the iddy-bitty-widdle-lady can’t open a jar of… READ MORE »


Style

She’s supposed to “get gorgeously dressed in 15 minutes flat,” but not worry about her hair getting wet in the rain. She’s supposed to love a good laugh, but can’t gossip. She’s a big eater, but doesn’t drink white wine. And on, and on, and on. According to this old ad for Bill Blass Perfume,… READ MORE »


Love & Sex

American Apparel’s print ads for their shoes show one going up a woman’s taut, slightly arching butt, as well as a man’s hands pulling up a woman’s dress from behind while they both wear American Apparel shoes. Of course they advertise like this: sex (still) sells. I’m not offended (I think they’re hot!), but I’m… READ MORE »


News

These Durex gate ads let anyone walking through hit them from behind. Get it? [Copyranter] … READ MORE »


News

In case you thought this was a joke, for a limited time return an empty case Flirt Vodka (a Bulgarian brand) to your local Flirt-carrying liquor store and get a free pair of knee pads. Klassy! [Copyranter] … READ MORE »


News

As we all know, the theme of this year’s Super Bowl commercials (lovingly curated in a slideshow by Amelia) was OH NOES! WOMEN ARE EMASCULATING THE MENFOLK!

Dodge Chargers’ ad about “Man’s Last Stand,” in particular, had a lot of critics rolling their eyes for the way it depicted modern dudes… READ MORE »


News

Folgers has a long history of creating mega sexist commercials advertising their brand of instant coffee. You can watch a ton of the vintage ads online, most of which have to do with a woman doing her wifely duty by having her husband’s coffee ready first thing when he wakes up. Whatever, clearly things… READ MORE »


News

I must admit, we post about a lot of sexist advertising campaigns here on The Frisky. But there are just so many of them! But here’s one that’s actually kind of empowering and positive, courtesy of Kellogg’s Frosted Flakes, or “Sucrilhos” in Brazil. The message is clear: it doesn’t matter if you’re “different” — like… READ MORE »


News

Snow White has been made over into “Ho White,” smokin’ a fag after, apparently, a rockin’ roll in the hay with her favorite seven dwarves. The ad is for Australian brewery Jamieson’s raspberry ale which is being marketed as “anything but sweet.” The thing is, the company behind it, The Foundry, forgot to ask Disney’s… READ MORE »


News

Yeah, yeah, yeah, I know Showtime’s “Californication” is about a horny novelist. But this ad, which just shows David Duchovny flanked by college students’ legs, is still gratuitously objectifying women’s bodies. Good shows can still have sexist ads! [Showtime]
Shock #1: Rosalind Miran-Ramirez of California discovered her nipple was bleeding. Shock #2: Her insurance company,… READ MORE »


Entertainment

TLC’s ad asking “Cavity Search Anyone?” for the show “Police Women Of Broward County” is misogynist, Dylan Stableford, a blogger at The Wrap, has noticed. Really, TLC? Instead of marketing towards women like me who’ll think this show is really cool, you’re going for the porn-y cop angle? Sorry, chuckleheads, but there has not been… READ MORE »


News

The wind blew Emma Watson’s dress at the premiere of “Harry Potter and the Half-Blood Prince” movie and flashed her nude boy shorts. [Egotastic] — Give her break. The weather was awful and she still looked stunning.
Lady Gaga showed off her best outfit yet, a mesh blindfold and mask. [Dlisted] — Maybe she was… READ MORE »


News

Dear Bacardi,

I am writing to express my concern about the scary things going on in advertising lately. It seems like each ad gets crazier or more offensive then the next. Did you see the new Tampax ad where a boy wakes up one day with a vagina? WTF. Anyhoo…I know that companies such… READ MORE »


News

Oh Axe, will your sexist ads know no bounds? This time around, the male product line is shilling its tire-shaped “Detailer Shower Tool” (that’s the manly name for a loofah, FYI) by implying the user is washing off the perfume scene left by a chick (on his ear) and her mother (on his knees). Because… READ MORE »


News

Apparently you can save the whales AND have perky double-D’s. Or so says Belgian biodegradable cosmetics company Biocorner. Their recently published “No need to be ugly to save the planet” ad gloriously frees us from thinking that a unibrow and hairy pits are synonymous with love for the environment. The ad features a “before” and… READ MORE »


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