I must admit, we post about a lot of sexist advertising campaigns here on The Frisky. But there are just so many of them! But here’s one that’s actually kind of empowering and positive, courtesy of Kellogg’s Frosted Flakes, or “Sucrilhos” in Brazil. The message is clear: it doesn’t matter if you’re “different” — like this adorably awkward little girl competing in a beauty pageant — all that matters is that you’re healthy. (OK, granted sugary cereal isn’t the healthiest, but whatevs.) Check out one more from the campaign, after the jump… [copyranter] Keep reading »
Tag Archives: sexist ads
Snow White has been made over into “Ho White,” smokin’ a fag after, apparently, a rockin’ roll in the hay with her favorite seven dwarves. The ad is for Australian brewery Jamieson’s raspberry ale which is being marketed as “anything but sweet.” The thing is, the company behind it, The Foundry, forgot to ask Disney’s permission to turn one of its fairy tale heroines in to a big ol’ gangbanging slut, and they’ve had to pull the ad. Too bad, because I think it’s more funny than offensive. [AdFreak] Keep reading »
TLC’s ad asking “Cavity Search Anyone?” for the show “Police Women Of Broward County” is misogynist, Dylan Stableford, a blogger at The Wrap, has noticed. Really, TLC? Instead of marketing towards women like me who’ll think this show is really cool, you’re going for the porn-y cop angle? Sorry, chuckleheads, but there has not been even one cavity search on the show. Despite TLC’s eyeroll-inducing ad, “Police Women” is one of my favorite shows on TV right now (and the episode about prostitution and johns gave me fodder to write about). Its portrayal of the canny, athletic, highly principled women police officers, some of whom are working moms too, is more educational and thought-provoking than that stupid ad makes it look. See the ad in question, after the jump… [The Wrap] Keep reading »
- The wind blew Emma Watson‘s dress at the premiere of “Harry Potter and the Half-Blood Prince” movie and flashed her nude boy shorts. [Egotastic] — Give her break. The weather was awful and she still looked stunning.
- Lady Gaga showed off her best outfit yet, a mesh blindfold and mask. [Dlisted] — Maybe she was showing solidarity for burqa-wearing fans in France.
- Who had the bigger memorial, Michael Jackson or Princess Di?
I am writing to express my concern about the scary things going on in advertising lately. It seems like each ad gets crazier or more offensive then the next. Did you see the new Tampax ad where a boy wakes up one day with a vagina? WTF. Anyhoo…I know that companies such as yours are getting all desperate to sell stuff (even fruity rum drinks) with the current economic climate, but does that really mean it’s acceptable to come up with a blatantly offensive ad campaign? I need help understanding the thought process behind the worst campaign I think I’ve ever seen, your new Bacardi Breezers campaign entitled “Ugly Girlfriends,” which featured a variety of “Ugly Girlfriends” as the new accessory for women to look hotter this summer. Keep reading »
Oh Axe, will your sexist ads know no bounds? This time around, the male product line is shilling its tire-shaped “Detailer Shower Tool” (that’s the manly name for a loofah, FYI) by implying the user is washing off the perfume scene left by a chick (on his ear) and her mother (on his knees). Because he was doin’ them at the same time, get it?! As Context.org asks, have threesomes become so commonplace that companies like Axe need to take it up a notch by titillating their audience with mother-daughter sex? Keep reading »
Apparently you can save the whales AND have perky double-D’s. Or so says Belgian biodegradable cosmetics company Biocorner. Their recently published “No need to be ugly to save the planet” ad gloriously frees us from thinking that a unibrow and hairy pits are synonymous with love for the environment. The ad features a “before” and “after” shot — “before” is a pockmarked woman wearing one of the those tragic knit caps, while “after” is a glossy-haired femme-bot in a cocktail dress. The idea seems to be that women who care about the environment are BUSTED, so let’s prove that they don’t have to be that way by…photoshopping them to the point where they look barely human. Yeah, that makes sense. [AdRants, The F Word] Keep reading »
This print ad for Imedeen’s skin whitening pill is so awesomely offensive because A) the very nature of skin whitening products is racist, B) making a blow job joke to sell a product is sexist, and C) suggesting she swallows (especially as I am eating a yogurt) is disgusting! It’s a triple threat! Way to go, Imedeen! [Feministing] Keep reading »