I’m on the fence about this ad for Equinox, an upscale gym with locations in Los Angeles, New York City, and elsewhere. On the one hand, I’m not keen on the juxtaposition within advertisement — that the woman herself is a “joy ride” (despite the fact she is freezing in that outfit) or that riding a motorcycle in a bikini would be a joy ride (again, despite the fact she is freezing in that outfit). It’s another unrealistic portrayal of women’s bodies — not the physical body itself, but the unreal suggestion that she’s so “hot” she’s not losing her tuchus to frostbite.
However, I’m not bothered by the fact a woman in an advertisement for a gym is wearing a bikini, or that her face/identity is obscured by her motorcycle helmet. Even though there are other cases of advertising where a woman’s body is used to gratuitously sell a product — many alcohol ads, for instance — I think a gym advertisement is a pretty legit reason.
What do you think? Let us know in the comments. Keep reading »
Abortion rights are being screwed with yet again! The Susan B. Anthony and Frederick Douglass Prenatal Nondiscrimination Act seeks to criminalize abortions based on the race or the sex of the fetus. That might sound good to some people: supporters of the bill quickly point out how many female fetuses are aborted in China, where there is a one-child policy in most areas and a nationwide preference for boys. However, a closer look at the bill reveals that it’s yet another tricky-dick move by abortion opponents to restrict abortion rights and make life more difficult for abortion providers. Keep reading »
For the first time in eight years, the network hosting the Super Bowl has actually accepted the preliminary script for GoDaddy.com’s bro-tastic commercial pitches. Six racy “Internet only” commercials later — including one rejected commercial with a “beaver” entrendre — I’m still trying to align my neck after all of that strategic screen blocking. GoDaddy certainly isn’t unique in its marketing of sex, especially during the biggest football game of the year. It’s just their total lack of cleverness that normally cushions the hot-girls-performing-exaggerated-sexuality-for-guys message that make them more crude.
Allow me to give you a rundown… Keep reading »
Pennsylvania’s Liquor Control Board is under fire for a new PSA campaign called Control Tonight, which critics say puts the onus on women for “not getting raped” while drunk and is blaming the victim. The ad in question depicts a woman’s bare legs on what looks like a tiled bathroom floor with her panties pulled down to her ankles and the text reads:
02:19 a.m SHE DIDN’T WANT TO DO IT, BUT SHE COULDN’T SAY NO.
When your friends drink, they can end up making bad decisions. Like going home with someone they don’t know very well.
Decisions like that leave them vulnerable to dangers like date rape. Help your friends stay in control and stay safe. Keep reading »
“What people called sexual harassment, we called compliments. When a 16-year-old girl is flattered by a man pulling out his penis, that’s noteworthy.”
This quote from the model Paulina Porizkova from the forthcoming HBO documentary “About Face,” about the modeling industry, saddens me. Sexual harassment is something all women have experienced, but it did not have a name, really, until the early ’70s. While my initial reaction to this quote was to say Paulina sounds like a dingbat, on further thought I realize she was a product of her (sexist) time and sadly, young models (as she was in the ’80s) were socialized to think a whipped-out dong was a good thing. [Styleite] Keep reading »