Tag Archives: sexism

Is This Fake Calvin Klein Bra Ad Sexist Or Just Clever?

Is advertising that uses women’s sexuality always sexist? Feminsting.com blogger Samhita says this advertising student’s project is “sexist, voyeuristic and pervy.” It’s a fake Calvin Klein billboard featuring a woman wearing a white blouse. In the sunshine the white blouse looks normal, but when it rains the billboard morphs and reveals the model’s black bra underneath, like a real white blouse would if it were to get wet. Clever, huh?

We’re no Don Draper or Peggy Olson, but we think the two advertising students behind this project were really thinking outside the box with this idea. According to the duo, they hoped their idea would “give a life to Calvin Klein’s sexy feeling.” This billboard certainly accomplishes that goal. What do you think? Tell us in the comments. [Ads Of The World via Feministing] Keep reading »

Sexy Or Sexist? Marie Claire’s Ads Feature Women Holding Their Own Decapitated Heads

These ads caught my eye — which I suppose is exactly what their creators at Brazilian ad agency Publicis had in mind when they created them. The image is arresting, isn’t it? In this provocative ad series, the women appear to be holding their own lopped off heads. The tagline is an odd fit, though. “Keep a high self-esteem even after taking off your high heels.” Not sure I get that. I mean, I get the line by itself, but how does that work when the image would suggest the tagline should read: “Keep a high self-esteem — even after losing your head”? Another version reads: “Let’s face it: what’s the point having 40 pairs of shoes in your closet and 5 books on your shelf?” Which would seem to suggest if that’s what you’ve got, you’re an idiot? A third says: “Beauty attracts men. Intelligence keeps them.” Well, now I’m just confused. Maybe it would make more sense if I was holding my head in my hands. [Ads of the World] Keep reading »

A Father’s Blessing: Sexist Tradition Or A Sign Of Respect?

Over on AskMen.com there’s this article all about the importance of asking a father’s permission for his daughter’s hand in marriage, a tradition I guess I wrongly assumed was as relevant as outhouses and chastity belts. According to the article, “while the traditional reasons for asking are now obsolete, popping the question to [a woman’s] father is a sign of respect and should be thought out and prepared for.” The writer (a woman) gives some tips for overcoming any anxieties a guy may have for “popping the question” (ew) to his girl’s dad. Keep reading »

Vogue’s Beyonce Cover, Racist?

Some folks have gotten their panties in a bunch over Beyonce’s cover for the “Shape Issue” of Vogue. Beyonce is one of only five black women to grace the cover of Vogue since it was founded in 1892, but blogs like Jezebel and Sociological Images think the magazine was being sexist and racist by putting her on the cover. I agree to some extent, but not for their reasons. Keep reading »

Dutch Heineken Commercial Perpetuates Sexual Stereotypes, Still Hilarious

Behold the European beer giant’s latest ad that’s been airing all over Holland. You don’t need to speak Dutch to get the gist. The scene takes place at a couple’s new home, where the woman is giving her friends a grand tour. The situation quickly turns into a screaming contest between men and women, beer and shoes, as enormous closets of both are revealed. I don’t doubt that most women wouldn’t be stoked over a huge walk-in—it’s just that I kind of want the room full of beer as well.

Keep reading »

Just Do It … For Guys

What’s this ad really about? You tell me. Copyranter reports this ad campaign was created for the German edition of Men’s Health magazine. Both of the ads feature young women exercising to the point of sweaty, dejected exhaustion. In one ad, the woman leans over the handlebars of her bicycle, out of breath. In the other ad, the woman sits on her stationary bicycle, wiped out. The ad copy reads: “IT’S ALL ABOUT MEN.” Copyranter opines: “While it’s certainly not clear, the message of the campaign appears to be ‘that’s right babes, you keep exercising you little patooties off…for us men.’” It’s hard to argue with that position. One of the female commenters chimes in: “The only reason I exercise is so I can get laid.” I’d say she’s the truthteller. What do you think? Is this misogynist marketing or the face of reality? [Copyranter] Keep reading »

Mind Of Man: I Might Be A Sexist

I think I might be a sexist. But since most of you are vagina-enabled, I’ll let you tell me. Many of you possess testicles, as well, and I’ll invite you to chime in, too. To those who have both: All are welcome here.

I’m not proud of the fact that I might be sexist, but it seems more honest to say so than declaring that I’m a feminist. Which I’m not. I’m having a tough enough time trying to figure out how to be a righteous dude. I suppose the best contribution I can make to the struggle for gender equality is to try and be a better man. I can’t allow myself to politicize my inner-struggles, to become, as Gandhi said, the change I want to see in the world. So, yeah, I’m not a feminist, and I might be a sexist. But better I be aware of that, than ignorant to the prejudices that make me oh-so human. And that’s the best I can do. Keep reading »

Spike Calls Salma Hayek & Liv Tyler “Butterbodies”

We’re pretty used to men’s magazines and media outlets celebrating the world’s most beautiful women — from Maxim‘s Hot 100 to AskMen.com’s upcoming Top 99 Most Desirable Women — but Spike.com has decided to go with a much more negative approach. In “The Top 7 Butterbodies,” everyone from Mandy Moore to America Ferrera to Salma FREAKING Hayek is called out for having “a beautiful face but a body that’s gone to butter.” I’m so effing serious. More, after the jump… Keep reading »

Are Men Turning Into Jerks?

According to Details, decades of feminism and political correctness have turned 21st century guys into total pigs. Because they’ve been forced to play Mr. Nice Guy and suppress their baser, manlier instincts for years, today’s men are starting to revert back to some of their less politically correct, more misogynist ways. Take, for example, “Dave”: “Dave, who was in college during the P.C. era of the early nineties, is part of a generation of men who have started to wonder why they’ve been so damn well-behaved all these years — and are now letting their long-repressed roguish instincts run free.” When Dave’s not busy being married and “co-parenting” his kids, he’s sneaking off to massage parlors for “happy endings.” What it means to be a man is no longer clear, and that’s causing a return to traditionalism. (Think Don Draper incarnate.) Tired of “Yes, Dear”-ing their wives, these guys are saying to hell with all that. (Take, for example, Guy Ritchie.) So what do you think? Are men regressing into jerkhood? [Details] Keep reading »

Sexist Advertising Alert: Does This Suit Look Good With The Model I Just Murdered?

Thanks to Feministe for pointing out 2008′s Most Sexist Advertisement — a print ad for Duncan Quinn suits which features a nicely dressed gentleman strangling a barely clothed model! Because nothing says debonair like chokin’ a bitch. Keep reading »

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