Whether or not you wear or eat meat, PETA’s overtly sexualized publicity campaigns might leave a bad taste in your mouth. In addition to billboards featuring stars like Pamela Anderson and Olivia Munn going naked for the cause, the animal rights group often holds live spectacles in public places featuring attractive young women, models, or minor celebrities wearing little. For example, UK reality star Chantelle Houghton dressed up like a caged tiger in her underwear, black pumps, and body paint to protest the government’s decision not to ban wild animals on cruises. She addressed a serious issue in what looked like an ambitious sexy Halloween costume.
Whether it’s a nude girl-on-girl bath for World Water Day or a sexy pilgrim outfit for Thanksgiving, PETA has mastered the sexualized-woman-as-activism genre. Take a look at some of the most recent public displays and tell me if you think potentially objectifying women is worth the attention it brings to animals. Read more…
Two things remain true when it comes to marketing: 1) sex will always sell and 2) even negative publicity is good publicity. The recent controversy surrounding a sexually suggestive ad for T.I.‘s Akoo Jeans proves both. The billboard incited complaints from Newark’s Mayor Cory Booker and residents because it features a woman with her head pressed against a man’s crotch, her tongue wagging through her lips, one hand pulling on his pocket, and the other hand reaching between his legs to tug on the back of his jeans. He has his hand grabbing the back of her head. So it wasn’t a huge stretch to assume she was about to give him a beej. Some say the ad sexualized black women, but I think a black woman was used because Akoo is an urban clothing company. Plus, the ad isn’t any more sexual than the photos on American Apparel featuring women of all races. The Akoo ad is not racist, and I’m not even sure it’s sexist, but it is definitely in poor taste. No one wants to be met with soft-core porn as they drop the kiddies to school. And now, they won’t be because CBS Outdoor, which owns the billboard space, has decided to take the ad down. But did anyone even know T.I. had a clothing line before this controversy began? No? Well, then, the ad did its job. [Essence.com, The Associated Press] Keep reading »
Superbowl Sunday is almost here! While I’m gearing up for an exciting event featuring men wrestling each other in tight pants, there is another kind of sexual objectification to keep score of during the commercials. Sure, there is guaranteed to be beer commercial after beer commercial with slutty wenches using their sex to sell a brew, why can’t there be a few ads featuring hot dudes selling gals like me stuff? After all, 37.7 million women are watching!
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Sex sells and we’re all paying the price. Whether you’re a married mom or single and ready to mingle, rendezvous require cold, hard cash, even if you go soft or your date backs off. Kate Carraway, a Canadian blogger for Nerve, decided to go deep and discover the costs associated with satisfying our crotch like lube, internet porn, booze, dates, and gas. She followed a wealth of people, from the $25,000 a year cougar in a long distance relationship, to the hipster computer nerd couple that made $120,000 combined, for a month to track their expenses. So who dropped the most dough?
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David Beckham may be one of the best things to have happened to the game of soccer since cleats were invented, but he’s also one of the best things to have happened to advertising since the dawn of modern media…at least in my book. I mean, have you seen his nearly nude Armani ads? [Now you have! See above! -- Editor]
Well, if the European Parliament has anything to do with it, our friends on the other side of the pond may not have the good fortune of gazing at Beckham’s chiseled abs in glossies and on the sides of buses for much longer. Earlier this month, the Parliament voted in favor of a report drafted by the Women’s Rights Committee that aims to more tightly monitor nudity in marketing campaigns and to end the use of gender stereotypes.
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