Oh, the ever complex symbiotic relationship between celebrities and their corporate sponsors. Making each other money one handshake and photograph at a time. Yet all can go awry quite quickly in the fickle world of celebrity. Do something scandalous? It could cost you … a buttload.
It has been quite the few weeks for celebrities and brands: from Mountain Dew pulling Tyler The Creator’s racist commercia, to the Reebok CEO’s strange comments about Rick Ross, to Lil Wayne and his own problems with Mountain Dew. Nothing makes you apologize like the potential end of a deal. In honor of these rocky relationships, we dug through the list of tainted brand/celeb relationships. From fallen sports stars to non-role model supermodels, click through to see who else fell from the graces of corporate sponsorship.
“It’s unfortunate because he’s a great guy, he just has stupid advisors around him.”
This is Reebok CEO Uli Becker, as tweeted by Footwear News, speaking about the rapper Rick Ross. Amongst Ross’ “great guy” credentials? Rapping in a song by Rocko the following lyrics about drugging and raping a woman: “Put Molly all in her champagne, she ain’t even know it/I took her home and I enjoyed that, she ain’t even know it.” When critics decried his rapey lyrics and he got dropped by at least one radio station, Ross called the whole thing a “misinterpretation” because he never said the word “rape.” (Ross also added he wants all the “sexy ladies, the beautiful ladies” to know rape is bad.) After getting dropped as a Reebok spokesperson, two weeks after the initial kerfluffle, he finally issued an apology, calling rape a “crime” and “wrong.”
I was reminded of Rick Ross just yesterday when I read about Constable Jason Peacock, a veteran Toronto police officer who was found guilty of assaulting his then-girlfriend and damaging her home. On Christmas Eve morning 2010, Peacock showed up unannounced at her place and refused to leave; he punched holes in her walls, smashed glasses, overturned her kitchen island, and shook her hard by the shoulders. In her statement, his then-girlfriend wrote, “There was a period where I thought he was going to kill me.” The judge who sentenced Peacock to 100 community service and $4,300 in restitution fees called the officer “a good man who, but for his involvement with [the ex-girlfriend], led not only an unblemished by exemplary life.”
Or what about the late Penn State football coach Joe Paterno, who was defended by John Thompson, Jr., a former Georgetown coach, as a “good man” who did “something that he maybe would be sorry about.” That “something” that Paterno should “maybe” be sorry about was allowing child rape to happen.
Let me be the first (apparently) to tell you, guys. You are not good men. Keep reading »