Tag Archives: retail therapy

Know how you kind of want to shop all the time, but there isn’t enough money in the world to support that habit? Well, we kind of thought it might be just us with those issues until we heard about Retail Therapy, an online game centered around virtual consumerism. Retail Therapy launched quietly as a Facebook app last week, grabbing about 4,000 users in just a few days and making us feel a little better about our shopping obsession. If you, too, want to get in on the game, here’s how it works: after choosing your avatar (they’re all ladies, so get comfortable with your feminine side, boys), you get $2,500 with which to stock your boutique, design clothes or keep your own closet looking classy. Stock will update frequently to reflect what’s actually going on in the fashion world, too, which is quite cool. Better still, however, are the partnerships that Retail Therapy has forged with brands like The Gap and Diane von Furstenberg. Through the game, it’s possible to browse e-DVF dresses and click through to the real thing. We’d write more about it, but our avatars are jonesing for some espadrilles. [Tech Crunch] Keep reading »